Luxury Daily, April 3, 2018 – Top 10 mobile marketing efforts of Q1 2018

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April 3, 2018

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Marketing

Top 10 mobile marketing efforts of Q1 2018

Mobile is becoming an increasingly important channel for luxury marketing as more consumers browse, buy and engage with brands on smaller screens.

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Retail

Personalization key to retaining valuable clientele: Boston Retail Partners

Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.

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Strategy

Register now for the 2nd annual Women in Luxury conference New York Wednesday, May 9. Speakers include senior execs from Chanel, Apple, UBS, Bally, BMW, Richemont’s Piaget, Kering’s Ponant, Dodo, Pomellato and Boucheron brands, Estée Lauder, John Hardy, Links of London and Folli Follie, Boston Consulting Group, Assouline, Wavemaker, Shanker Inc., BPCM, Michael Aram, Quintessentially, Luxury Institute, Luxury Marketing Council and Centaur Media. Limited seating.

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Fragrance and personal care

Guerlain transforms lip color into fashion accessory

French beauty brand Guerlain is encouraging consumers to express their personal style through a customizable lipstick.

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Jewelry

Bulgari turns beauty upside down for Milan Design Week

Italian jeweler Bulgari is sharing a different take on the concept of beauty with an upcoming multi-location art installation that takes participants on a journey.

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Automotive

Low costs could help usher driverless cars into mainstream US FREE

As automotive brands continue to develop driverless technology to bring the auto industry closer to completely autonomous vehicles, consumers in the United States are still not convinced.

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Luxury Memo special reports

Photography in luxury – Luxury Memo special report

Photography for luxury brands was traditionally a well-crafted art used to shoot the highest quality images for advertising campaigns and catalog spreads. But with the influence of online, the imagery used by many brands today is quick, fun and informative, aiming to appeal to the smartphone user.

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Marketing

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Saks, Shiseido, Michael Kors, virtual reality, McLaren and Tradesy – Live news

Luxury Daily's live news from April 2 - Saks customers’ credit card data stolen in breach; Shiseido makes strategic investment in beauty retailer Violet Grey; At Shanghai Fashion Week, virtual reality takes center stage; Michael Kors swings into sports branding with golf sponsorship; Tradesy to establish full concierge service after acquiring Fitz; McLaren exploits brand perception for April Fool’s Day effort.

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News briefs

Zegna, Chinese fashion media, women’s spending and real estate – News briefs

Today in luxury - Zegna’s Alessandro Sartori on designing in today’s world; Media exodus risks Chinese fashion upset; Women emerge as big luxury spenders; Manhattan's luxury market has strong week leading to Easter.

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Retail

5 product categories driving Canada’s luxury market

Canada is becoming home to a rapidly increasing population of affluent residents, with growth surpassing that of the United States.

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