| | Marketing Why brand marketing is key during the lockdown  |  As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause. Entire
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| Women in Luxury Women in Luxury 2020 New York conference moved to Wednesday, July 8 FREE |  Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, July 8 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services. Entire
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| Travel and hospitality Bulgari Hotels debuts video series featuring yoga and cooking classes |  Bulgari Hotels & Resorts has launched a new digital video series to connect its global workforce with consumers stuck at home during coronavirus lockdowns. Entire
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 | Fragrance and personal care Why C-beauty has become more popular after COVID-19 |  COVID-19 is currently turning the beauty industry upside down. Lockdowns and restrictions have disrupted global supply chains, eye makeup sales are outpacing lipsticks, and consumers now prefer the touch-free experience of buying beauty products online Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Retail Hermès Q1 sales down 6.5pc to $1.62B over COVID-19 measures globally |  While off to a strong start in January, the Paris-based company attributed the drop to store closures first in China and then Europe, United States and Asia at the end of the quarter. Entire
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| News briefs Rosewood Hotel Group, Gucci, EY consumer behavior trends and Chubb |  Luxury Daily's live news: Rosewood Hotel Group rolls out Rosewood Raise relief efforts for former staff, local communities; Gucci introduces new digital gifting service in time for Mother’s Day; Impacting shopping, 4 distinct consumer behavior trends emerging during COVID-19 crisis: EY; UK’s Chubb, insurer to wealthy, inaugurates new podcast series on classic cars. Entire
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| Columns Attention, luxury brands: Post-pandemic you need to find your vital |  Only six weeks ago, there were many ways to view the brands in your life. There were business-to-business brands and business-to-consumer brands, vertical categories and all kinds of ways to categorize them. Now there are just two: vital brands and non-vital brands. Entire
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