| | Automotive Mercedes-Benz reflects on its heritage, harnesses technology to reach new drivers  |  While luxury car brands work to reach women drivers and other consumer segments in more authentic ways, German automaker Mercedes-Benz is keeping pace with its legacy of female pioneers. Entire
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| Apparel and accessories Hermès thinks outside the box in colorful campaign |  French fashion house Hermès is bringing a playful and artistic spirit to its latest silk scarf campaign. Entire
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| Strategy Register now: Women in Luxury conference New York May 9 FREE |  Register now for Luxury Daily's 3rd annual Women in Luxury conference Thursday, May 9 in New York. Meet with speakers from Chanel, Ritz-Carlton, Coty, Forrester, Facebook/Instagram, UBS, Quintessentially, Robb Report’s Muse, Unity Marketing, Ipsos Affluent Intelligence, Crown & Caliber, YouGov, Kathryn Sargent, Roar Africa, Nouvel Heritage, MM Luxe Consulting, The Private Suite, ReVive Skincare, One Ocean Beauty, MiaDonna, Boll & Branch, NYCStylist and Coresight Research. Limited seating. Entire
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 | Retail Consumers go online to find word-of-mouth recommendations |  Today’s omnichannel consumers are craving more human elements in their shopping journeys, drawing them to user-generated content and personalized experiences. Entire
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| Real estate Renewable materials, energy efficiency top draws of luxury sustainable homes FREE |  As sustainability continues to be a growing priority throughout the luxury world, environmentally-conscious consumers are also looking to invest in eco-friendly real estate. Entire
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| Luxury Memo special reports Luxury cruising – Luxury Memo special report |  Luxury cruising is undergoing a resurgence as affluent travelers seek out unique and adventurous experiences, both onboard and onshore. Entire
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| Webinars Webinar on April 24: Experience: How Does it Translate in Luxury? FREE |  Register now for this free hour-long webinar April 24 at noon ET (New York) on what "experience" really means in the luxury context other than it being the trite answer to every vexing question relating to customer acquisition and retention. Experts weigh in and offer insight, analysis and examples. Entire
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| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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 | News briefs Shangri-La, Earth Day, Harrods, Gucci, Noonouri and Zillow – Live news |  Luxury Daily's live news from April 22 - Shangri-La Hotels shows support for victims, guests following attack; Luxury labels go green for Earth Day; Harrods aims to create UK’s “ultimate technology destination”; Gucci-sponsored exhibit puts lens on post-war personalities; Noonouri, a story of authenticity in the digital age; Zillow adds 3D home tours to listings for immersive research. Entire
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| News briefs LVMH, Small Luxury Hotels, Tesla and Mr. Bags – News briefs |  Today in luxury - LVMH uses WeChat to find luxury sales stars of the future; Water and art are the new luxuries, says Small Luxury Hotels CEO; Car fires in China spur investigations by Tesla, its rival NIO; Mr. Bags taps into fine jewelry and watch market. Entire
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| Luxury Memo special reports Luxury packaging – Luxury Memo special report |  As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes. Entire
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