Luxury Daily, April 21, 2021 – Brands cannot thrive without sustainability: Bazaarvoice
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| | Events/Causes Brands cannot thrive without sustainability: Bazaarvoice  |  With climate change a stark and present reality, promoting clear and prominent sustainability practices are a necessity for brands looking to maintain consumers, according to Bazaarvoice. Entire
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| Automotive Porche prioritizes performance with Bill Nye the Science Guy |  German automaker Porsche has tapped television’s favorite science expert for a new campaign highlighting its electric vehicle. Entire
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| Webinars Free webinar April 29: Is Now the Time for Luxury Brands to Sell on Amazon? FREE |  Join us on this free webinar on Thursday, April 29 at 12 noon to 1 p.m. EDT (New York time) on whether now is the time for luxury brands to consider selling luxury goods on Amazon. Leading experts in intellectual property and luxury retail will discuss the pros and cons, including issues such as fakes, brand reputation and issues of association. Entire
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 | Retail Will easier Tmall access boost China luxury? |  Lowering the barrier for entry might seem like a daring move that could have discouraging effects on prestige and exclusivity. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets |  Luxury Daily’s live news: LVMH, Prada Group and Richemont partner on blockchain consortium; Facebook introduces new social audio features; The Macallan sponsors Guggenheim initiative; Julia Roberts embodies joy in Chopard’s Happy Diamonds campaign; Natural Diamond Council announces new member; NetJets shares global sustainability progress. Entire
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| Columns Repurposing Instagram for TikTok influencer marketing campaigns will not work FREE |  To use TikTok to its full potential as an influencer marketing tool, make sure you are following these three rules. Entire
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