| | Marketing Fashion sites see more traffic, sales from mobile searches than social media | More than half of online traffic to fashion retailers comes from mobile devices, but an overwhelming majority of views come from unpaid sources. Entire
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Apparel and accessories Gucci brings countercultural inspiration to the Mediterranean for pre-fall FREE | Italian fashion label Gucci is finding inspiration from very different time periods for its pre-fall 2019 campaign, which celebrates creativity, conversation and self-expression. Entire
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Strategy Register now: Women in Luxury conference New York May 9 FREE | Register now for Luxury Daily's 3rd annual Women in Luxury conference Thursday, May 9 in New York. Meet with speakers from Chanel, Ritz-Carlton, Apple, Coty, Forrester, Facebook/Instagram, UBS, Quintessentially, Robb Report’s Muse, Unity Marketing, Ipsos Affluent Intelligence, Crown & Caliber, YouGov, Kathryn Sargent, Roar Africa, Nouvel Heritage, MM Luxe Consulting, The Private Suite, ReVive Skincare, One Ocean Beauty, MiaDonna, Boll & Branch and Coresight Research. Limited seating. Entire
article | Apparel and accessories Is the bridal gown market ripe for DTC disruption? | Bridal fashion platform Amsale New York is ramping up its digital options for consumers, encouraging brides who are already researching online to buy a dress via ecommerce in a move that has the potential to alter the traditional wedding gown path to purchase. Entire
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Luxury Memo special reports Luxury packaging – Luxury Memo special report | As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes. Entire
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Webinars Webinar on April 24: Experience: How Does it Translate in Luxury? FREE | Register now for this free hour-long webinar April 24 at noon ET (New York) on what "experience" really means in the luxury context other than it being the trite answer to every vexing question relating to customer acquisition and retention. Experts weigh in and offer insight, analysis and examples. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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News briefs Ferragamo, Louis Vuitton, Reebonz, Bulgari, Estée Lauder and Nina Ricci – Live news | Luxury Daily's live news from April 15 - Ferragamo unveils green update to Beijing flagship; Louis Vuitton links with Moda Operandi cofounder on film; Reebonz sets public offering price; Bulgari brings women’s stories to the big screen; Estée Lauder promotes Bari Seiden-Young to lead CSR communications; Nina Ricci translates fragrances into frozen treats. Entire
article | News briefs Fur, private equity, Baselworld and Volkswagen – News briefs | Today in luxury - Bans on fur threaten an industry’s rebirth; The pros and cons of private equity; Breitling opts out of 2020 Baselworld, Rolex to expand fair space; Former Volkswagen CEO Winterkorn charged with fraud by German prosecutors. Entire
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Marketing Seeing privacy, brand safety and media buying through the personal data value exchange matrix | We need to go beyond consumer education and regulation to enable a vibrant industry that generates mutual value exchange amongst individuals, private and public institutions. Entire
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