| | Marketing Chinese women driving changes in luxury landscape | CAPE TOWN, South Africa – As China continues its rise to become the world’s largest luxury market, female empowerment, technology and sustainability are increasingly shaping the nation. Entire
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Marketing Brands must expand their views on Africa: Luxury Connect Africa founder | CAPE TOWN, South Africa – While Africa presents a valuable opportunity for luxury brands looking to tap into new markets, it cannot be viewed as a singular entity. Entire
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Strategy Register now: Women in Luxury conference New York May 9 FREE | Register now for Luxury Daily's 3rd annual Women in Luxury conference Thursday, May 9 in New York. Meet with speakers from Chanel, Ritz-Carlton, Apple, Coty, Forrester, Facebook/Instagram, UBS, Quintessentially, Robb Report’s Muse, Unity Marketing, Ipsos Affluent Intelligence, Crown & Caliber, YouGov, Kathryn Sargent, Roar Africa, Nouvel Heritage, MM Luxe Consulting, The Private Suite, ReVive Skincare, One Ocean Beauty, MiaDonna, Boll & Branch and Coresight Research. Limited seating. Entire
article | Marketing More social media opportunities on the horizon for luxury brands FREE | CAPE TOWN, South Africa – Even though traditional media still holds marketing value for luxury brands, companies need to leverage social media and influencers to better engage with audiences. Entire
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Blog Top 5 brand moments from last week | Luxury brands are leaning into emotions including sentimentality and empowerment as they become more important to build strong connections with consumers. Entire
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Luxury Memo special reports Luxury packaging – Luxury Memo special report | As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes. Entire
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Webinars Webinar on April 24: Experience: How Does it Translate in Luxury? FREE | Register now for this free hour-long webinar April 24 at noon ET (New York) on what "experience" really means in the luxury context other than it being the trite answer to every vexing question relating to customer acquisition and retention. Experts weigh in and offer insight, analysis and examples. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
article | News briefs LVMH, Graff, Land Rover, Bulgari, Fairmont and Boat International – Live news | Luxury Daily's live news from April 12 - LVMH gains approvals for Belmond acquisition; Graff reveals the emotionality behind its record-breaking diamond; Range Rover becomes dog’s daydream in Evoque effort; Bulgari courts fliers with fragrance pop-up; Fairmont Royal York refreshes residential hotel concept; Boat International connects scientists, yachts in conservation campaign. Entire
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News briefs China, Anna Wintour, Tesla and Marriott – News briefs | Today in luxury - Luxury brands focus on China’s younger consumers; Anna Wintour gets a little personal with Tina Brown; Tesla halts online sales of $35K version of Model 3; Marriott says variety of brands is a strength not weakness. Entire
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Columns The seamless journey from one luxury market to another | Every word, image and memory associated with your luxury brand should deliver a specific feeling. But when your brand goes abroad, how many of those elements are lost in translation? Entire
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