Luxury Daily, April 14, 2021 – Rolex, Ferrari among top 10 most reputable global companies
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| | Marketing Rolex, Ferrari among top 10 most reputable global companies  |  Almost one in five of the top 100 globally reputable companies are luxury brands, as the COVID-19 pandemic illustrates that unexpected events and tense issues can be sources of opportunity. Entire
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| Watches and jewelry Vacheron Constantin pays homage to exploration in animated campaign |  Swiss watchmaker Vacheron Constantin is artistically channeling history in its latest effort for three new timepieces. Entire
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| Fragrance and personal care Penhaligon’s reopens, celebrates the luxury of fragrance FREE |  British perfume house Penhaligon is inviting guests to embark on an in-store olfactory journey after reopening its doors. Entire
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 | Research Most consumers seeking a “third space” post-pandemic: Accenture |  More than nine in 10 consumers have made a permanent lifestyle change as a result of the COVID-19 pandemic, and these behavioral shifts will likely disrupt industries, according to new research from Accenture. Entire
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| Webinars Free webinar April 29: Is Now the Time for Luxury Brands to Sell on Amazon? FREE |  Join us on this free webinar on Thursday, April 29 at 12 noon to 1 p.m. EDT (New York time) on whether now is the time for luxury brands to consider selling luxury goods on Amazon. Leading experts in intellectual property and luxury retail will discuss the pros and cons, including issues such as fakes, brand reputation and issues of association. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs LVMH, Bentley, Net-A-Porter, LG and private aviation |  Luxury Daily’s live news: LVMH returns to growth after strong start to 2021; Bentley introduces driver-centric GT convertible; Net-A-Porter, LG emphasize clothing care in sustainable capsule collection; Private aviation addresses travelers’ concerns with expanded cancellation policies. Entire
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| Retail What is luxury’s next DTC opportunity in China? |  While international luxury brands and Chinese domestic giants leveraged the trends for at-home shopping and domestic consumption by boosting their digital marketing and retail efforts, it was China’s nimble DTC brands that set the blueprint for consumer market success in 2020 and beyond. Entire
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