Marketing Facebook’s troubles extend beyond data scandal | Facebook has been one of the dominant entities in the world of digital advertising and publishing, but the recent controversies plus the platform’s waning popularity may drive some luxury publishers and advertisers to look elsewhere. Entire
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Retail Gen Z shoppers expect technology to facilitate retail experience FREE | While Generation Z may be the most digitally native group of consumers, their shopping habits do not necessarily rely on ecommerce. Entire
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Strategy Register now: Women in Luxury conference New York, May 9 FREE | Register now for the 2nd annual Women in Luxury conference New York Wednesday, May 9. Speakers include senior execs from Chanel, Apple, UBS, Bally, BMW, Richemont’s Piaget, Kering’s Ponant, Dodo, Pomellato and Boucheron brands, Estée Lauder, John Hardy, Links of London and Folli Follie, Boston Consulting Group, Assouline, Wavemaker, Shanker Inc., BPCM, Michael Aram, Quintessentially, Luxury Institute, Luxury Marketing Council and Centaur Media. Limited seating. Entire
article | Fragrance and personal care Kenzo’s Flower lifts spirits in music-heavy spot | French fashion label Kenzo is pulling consumers from the doldrums of winter to manifest the essence of spring with its own scent. Entire
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Real estate France’s luxury real estate market to flourish in 2018: Knight Frank | In the last two years, France’s luxury real estate market has seen a noticeable turnaround, with prime real estate prices going up by 12 percent in 2017. Entire
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Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
article | Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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News briefs Prada, Estée Lauder, Hublot, Rimowa, Buccellati and Etro – Live news | Luxury Daily's live news from April 11 - Prada rolls into Mr Porter with nostalgic designs; Estée Lauder launches awards to highlight women in science; Hublot inks eyewear license with Italia Independent; Rimowa teams with Supreme for logo luggage; Buccellati digitizes product management to fuel global growth; Etro reinforces roots in Milanese photo journal. Entire
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News briefs Luxury cash, Ferragamo, Missoni and Aston Martin – News briefs | Today in luxury - The big luxury brands have $22B to burn; Ferragamo, once cobbler to the stars, stumbles; Missoni brings M Missoni line in-house; Aston Martin flotation might persuade VW to spin off its luxury companies like Porsche. Entire
article | Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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