Luxury Daily, April 11, 2022 – Chanel offers energetic, eccentric ode to youth in new spot
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| | Apparel and accessories Chanel offers energetic, eccentric ode to youth in new spot  |  France’s Chanel is saluting the joie de vivre of consumers in a new effort starring Ugandan-Canadian actress Whitney Peak. Entire
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| Marketing 58pc of consumers follow at least one virtual influencer: report |  Virtual influencers — digital computer-generated characters created using graphic software — are gaining traction, giving brands more options for partnership opportunities. Entire
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| Mobile As app spending grows, brands must understand platform preferences |  Consumer spending on mobile apps continues to climb, according to new findings from Data.AI. Entire
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 | Apparel and accessories Prada announces inaugural design lab class FREE |  Italian fashion company Prada Group and artist Theaster Gates have announced the first cohort of designers as part of the Dorchester Industries Experimental Design Lab program. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Richemont, Valentino, Air France, Tag Heuer and Cunard |  Luxury Daily’s live news: Richemont launches luxury tech incubation program in Dubai; Valentino, Air France team up to reduce air travel emissions; Tag Heuer unveils global TV campaign with Hypemaker; Cunard, Julien’s partner for exclusive Betty White auction. Entire
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| Fragrance and personal care Can the ‘Lipstick King’ help Tencent Huiju Luxury reach an audience? |  Still relatively niche, the centralized ecommerce marketplace within WeChat has tapped the livestreaming sensation, Austin Li, aka, China’s “Lipstick King,” to help increase exposure. Entire
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