Luxury Daily, April 10, 2017 – Top 10 luxury branding efforts of Q1
| | Marketing Top 10 luxury branding efforts of Q1 | Luxury marketers are tapping technology, storytelling and a wide range of other tactics to weave a multichannel brand image. Entire
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Media/publishing Save more than 22% on Luxury Daily | Never miss a luxury moment. Access the latest luxury business news and analysis. Check the $12 for 12 weeks offer and get 22 percent off the annual subscription price. Entire
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Fragrance and personal care Dolce & Gabbana cruises the Sicilian countryside in flirtatious lipcolor effort | Italian fashion label Dolce & Gabbana is paying homage to Sicily through a retro beauty campaign with a head-turning plot. Entire
article | Marketing Register now: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3 | Agenda totally updated. Find out how Lamborghini and Crystal are wooing Gens X, Y and Z. Daylong event offers in-depth insights, research and analysis from luxury experts on younger affluents who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article. Entire
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Marketing The future of digital marketing will curate the clutter: Forrester analysts | NEW YORK – The future of marketing may see consumers desiring a break from the glut of content that comes through the various digital channels of their lives and moving towards a simpler, cleaner and more curated digital experience. Entire
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Apparel and accessories Aquazzura’s instant global reach came from social media | MUSCAT, Oman – The founder of footwear label Aquazzura attributes the brand's ability to have an immediate worldwide reach to the popularization of social media and Instagram, which connects women all over the world. Entire
article | Multichannel Takeaways from Condé Nast International’s Mindful Luxury conference | MUSCAT, Oman – With visions of tomorrow on every luxury marketer’s mind, the closing conversation from the two-day Mindful Luxury conference emphasized that the future is already here and now. Entire
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Marketing AI will supplement, not supplant, human marketers: IBM exec | NEW YORK – With reams of information pouring into a brand’s servers thank to new data-collecting technologies, cognitive marketing systems can help marketers sift through the noise and find the vital information buried within. Entire
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Blog Top 5 brand moments from last week | While luxury brands traditionally pride themselves on the history behind their houses, a number of brands are proving their relevancy in the 21st century by embracing technology to tell their stories. Entire
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News briefs Valentino, Chopard, Ferragamo, travel and Rolls-Royce – Live news | Luxury Daily's live news from April 7 - YNAP teams with Valentino to build frictionless omnichannel ecosystem; Chopard links with Rihanna for “urban chic” jewelry lines; Social media has shifted how Ferragamo accomplishes product design; Tax refunds offer excuse to upgrade travel plans; Rolls-Royce explores drive for perfection in craftsmanship story. Entire
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News briefs Retail, luxury market, Bergdorf Goodman and Bugatti – News briefs | Today in luxury marketing - Luxury retailers beat a retreat from "vanity" real estate; Luxury gets a boost from tourism and strong results; What Joshua Schulman leaves behind at Bergdorf's; Bugatti’s Chiron: More than just a $3M road catapult. Entire
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Q&A 10 questions for Rosewood Hotels’ Thuy Tranthi Rieder | While more attention is lavished on the larger luxury hospitality groups, Hong Kong-based Rosewood Hotels & Resorts is busy expanding its footprint worldwide to develop on its key selling philosophy to guests, “A Sense of Place.” Entire
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