| | Marketing How marketing will have to change in a homebody, digital economy | COVID-19 is changing consumer behavior in at least six important ways. How should marketing leaders adapt? Entire
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Research What is up with affluent Shanghai women consumers six months on? | Affluent women in Shanghai are finding that life is slowly going back to normal after the coronavirus hit last January. This hints at a new normal that includes socializing with friends and even going to Disneyland. Entire
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Apparel and accessories Burberry creates video game, Internet art to push Summer Monogram collection | Burberry is promoting its new Summer Monogram collection with several new digital efforts from video games to collaborations with artists, reflecting an edgy way to connect with young audiences and offer a seaside feel. Entire
article | Apparel and accessories Why Burberry’s problems should scare all luxury brands | When a company focuses on external factors to explain bad numbers, investors should be alarmed because it is usually a cover for internal brand equity and execution issues. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Kenzo, Ferragamo, Centric Software, ICSC, US shopping malls, Knight Frank and UK real estate | Luxury Daily's live news: Kenzo reprises alliance with Vans for floral print sneakers; Ferragamo, in streamlining bid, taps Centric Software for product lifecycle management tools; Leader of US shopping center lobby issues statement as malls gasp for breath; Activity in UK residential property markets shows no sign of fading. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Luxury Memo special reports Cities of luxury: Shanghai – Luxury Memo special report | With its rich, cosmopolitan history and high-net-worth population, Shanghai has long been regarded as one of Asia’s premier luxury capitals. Entire
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