Luxury Daily, Feb. 3, 2021 – How luxury labels use LinkedIn to maintain connections
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| | Marketing How luxury labels use LinkedIn to maintain connections | While platforms such as Instagram and Facebook have been deemed critical channels for brand development, luxury fashion brands should not overlook the effective marketing opportunities presented by networking site LinkedIn. Entire
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Apparel and accessories Latest Inside Chanel episode highlights founder’s love of music | French fashion house Chanel is delving into the influence of music on its founder and how it informed her life and work in the latest episode of “Inside Chanel.” Entire
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Jewelry Fred celebrates love in ‘Pretty Woman’ inspired campaign FREE | LVMH-owned jeweler Fred is paying tribute to the 1990 American film Pretty Woman with a relaunched collection of jewelry and high jewelry. Entire
article | Automotive Lexus offers transformative experience in colorful campaign | Toyota Corp.’s Lexus is offering not just a vehicle, but a transformative experience with its new 2021 Lexus LS campaign. Entire
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Webinar Last chance to register: Why brand authenticity matters even more in COVID-19 era FREE | Register now for this free webinar Wednesday, Feb. 3 at noon to 1 p.m. EST (New York time) on why authenticity matters even more in a post-COVID-19 world for brands and retailers. Senior executives from Avery Dennison and Certilogo will lay out a roadmap. Join us! Entire
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Retail Amazon founder Jeff Bezos to leave CEO post | Ecommerce giant Amazon is starting a new chapter later this year, as its founder Jeff Bezos is stepping down as CEO. Entire
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Jewelry How Cartier won China’s social media | Traditional marketing campaigns that rack up high-production costs through glossy ads and commercials are not going to work for Western luxury brands that want to gain a foothold in China. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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Retail Capri Holdings, Neiman Marcus, Tesla, Hennessy and marketing webinar | Luxury Daily’s live news: Capri Holdings creates foundation to support diversity in fashion; Neiman Marcus spotlights diversity for Black History Month; Tesla issues voluntary recall after display malfunctions; Hennessy toasts US VP with special cocktail set; Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves. Entire
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