The home furnishings sector is continuing to thrive as people spend more time in their homes and make thoughtful decisions about how to craft spaces that best reflect their personalities and needs.
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Despite sustainability being one of luxury and fashion’s most-hyped marketing concepts today, brand-led engagement efforts in China have been few and superficial, with brands often translating a global marketing brief in Chinese without applying any local context.
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Luxury businesses need to find ways to offer the same personalized experience found in physical stores, while catering to the growing demand for digital shopping options.
