Smart companies are already experimenting with uses of AI to gather intelligence about their guests, manage their revenue and predictive maintenance, automate their data entry and analysis, and deliver effortless, one-step-ahead-of-you personal service to their customers.
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British automaker Land Rover is spotlighting the design and creativity that went into its new Range Rover Velar model with a series of videos detailing the talent behind the vehicle and their thoughts on what it means to be “creative.”
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Luxury Daily's live news from March 27 - Consumers seeing more value in pre-owned luxury: Reebonz CEO; Burberry gets back to beauty basics with “effortless” collection; Aventura Mall makes room for hospitality in expansion; Regent hops aboard wellness travel trend with Mediterranean program; Damiani makes case for continued Italian jewelry production in Milanese exhibition.
Today in luxury marketing - London’s luxury homes won’t sell, so now they’re on Airbnb; Santiago Barberi Gonzalez dies; Is this the Swiss watch industry’s great digital disrupter?; The luxury ecommerce experience: What can small businesses learn from brands like Burberry and Gucci.
The United States Supreme Court decision March 22 in Star Athletica LLC v. Varsity Brands Inc. presents an opportunity for the luxury goods/fashion industry to secure expanded copyright protection for certain creative designs.
