Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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AqnAYlLN6\/ZYq2oMHbwHHo4cPslw3pGMBZT9EX5hRhsO6Gs0geyiwMEa7bglFMMLvecML+HWT8k3gaEV+ktDIC\/BmZFkf5p4pqu2vu5JARUpzuy4Uw5PiHjCkPJSg9EIYHV957UFm0CRUnws72kohEgzb1q1nQS32lSmU3+9KjzBs1XjX+lz5RezBajV8fkV3WA46vUF5C93uTWH+ij+p0RKN1\/ZoIY4GTYjRfQaZfghnl4rydnzfdxa1l5h882XGL\/y49fufPWW9U7ZbxFGhF3ayVTZWpNFvHETh20KvzkkNu5n\/7ENC0x3EAJKbtPXU0yGkcttp+RHLtFGKZdG8x0ELw0qIvVK3JtJ45duzzOkWHoNelCr0tugznvHRgD4yHQYFZL9HAqAllj5bBDsCbFkqphUV4QgvaH0O0YhlWWrvQba3GD9SeyCGA6wCJASE5\/iSwlcUGoqWEmuAjlNF1aqrGgOVlsxG7sUtX4TEr60mbtNGPqVyLA28DTLcOVcbYh9fdH0CZromb\/6+IcmtPYuP23eTEl\/X1VQluNxTAGHj\/x6bIbWAOBI5+1uzmkD4TdpJ9wFqzYt\/2\/YPNecSKA6jLiOt2ynTfKiIHnwNCQyRiERLtlnXPRBt2d4Yrn92cCtaMw4d+OqMMjSStDiGxOeaOtjbiU\/8f0iD4Sm7K7N8\/6gVZI9gwLaB3Q\/NS+D1Ipl8NA1vpRakp3lnMNEW0FEr2H1Bs2B6NsWB0yu3jPV8Opl9ZGEPN7zpHJKijVb4fj80NivQxF3Gaq8p45Romctb15LkKYDak4RqjGGZdXr\/hpJQNy56eXyUys+EkfiZTimhTS2eP0BaNvONf8pDGQW6qY5uGkjKNNaUZiKjNiKK0XOtg55EdAb\/FHrYv4U0uP9j4bYM6A8iT0cOnEfJTw3MxcD5gqCzmcidhItCEmiWq3L8TPzllN8Zoy6+XhGI\/yvnPWUbNnreXQEg4b3QktgGy58R\/CZCgnmht2z9b9GsI0zwYRWoVJkN77I7o0dotcNfPK09t1tAXSWWAWPcM6aR1n8\/y5+wKhK\/jfm0ZWDbhbbY1ouKZrwzZ2kIeprkZyJofMyKRxQeBMTqmcheoLfZ7mh6q3WqJbUOGArRa2RBo0eexMDoCqQwCNgLGi6UY17drxRQOymJ9gbCiAbuFT1XA\/uLWxEha\/JIKc2y9XQzWyWjZg+rsmbKuBaGkIyOkCALMoMJYssbhYW8JFut9dVLStfVU+2ocPbYb3ZoG77NO5F449vQEZQqMYXGrJ87y8+w9kFYZW5fh8v9gkKFnTbZEld2u+BjMyFtkki6IQZJNxShB4a\/lvw+\/px0O\/KRfOt1UCnqR5qKfCn2bh3PTUg1sgEWP4S\/aOBdaGuM8EcYlYmp9U1hKAw5ltFasQCbWwDjUqydkxS2Pq\/fKMwWZCnlDe1\/h5q8r50aXRKG7fTrEISa\/swSvvAH99WOOXmHKEGTNqDsdrlP0Ml3TJuzhz1AiR6+2VP8ucEU4nlM3o92h23Mv9BoNi6iw4DG3WZKd3RQfu2Ry0AfMQDpsS\/Nr4\/z2ob8ZV8qzGJf\/3\/AmhM2wPdVHlAxRPrAZDms8ciARB3KfFp0GwJ3ZFwPcqt\/Lz5sDcXouKDzkNIlli8JFZLK1UPgzo7kLOZDl9xt\/DJSvEyd3Iju8atcgyCCHd7jSROTPkKzkfD0IzZlsWsugJswX9iYWYQOymGphtO0XJEeTIwFI\/r4C2C9b0SpZGJ55kcGv+rHFnNK9kSnRJaQbAa8kWSAYKWO0MvX2akPhUVhtS8Xrf15avkJ634vzyGJ6jDlb\/+usqnktxtGsJ\/wqstcJhpPTc\/MHz5BC8xR4DGUAiGPTISgOPSvpfOMJhJN44Yxvlhz3QUjErMekbAuNH84ZQrZ\/FWtkFnRcXuBp\/i15\/a2pbBxNJahzQrv3jPsa1L0VI0lEcsq\/jrQL6zlsy81eF7EtIJMyQmmWtCPaPA8kLgBGgQ0TQVgHZQsQ19DqhdodwAAKQDrx7\/GCHvf3P57BxyHw8ngG2enO6cQX3l03f0vucjiFmDWbZLGeNXsLTYY626wQF1NSSQxsRrruc1j8jUnrKnhk7GmGZx9uLQKHa2jfzNI3Op5OrcddYwH4Q2uX0C8hz8rUmXYtYW1i8ByxxKE+aWQXZynbBxsYw+t0AXxaF4Ql2TJVkJldoPlIdczVyzn+iZQFZpPh8jdQXxWV\/krYI8f9NgY\/4WZHd91m65zYYLOZ5ibePT0q1dfjtO0Cq2h1AdKK\/cRbm+tAbN8BbLfGLBGeyslgJ27ykNx7vHz1Ly7zEPVvuoB2ly9u4dBzZVVoe1IGj\/OEtK7l+LCIgYya6qg9H+rfzxjDAkl7o6t7nxyZhSSzSzX1h7Y0UL5XpReY\/Raw020JmYgH6eit1kziwFqlxMhDpdNvXRASMgKv+G1NNPBNDf0NfcpcJJwjx0RwKAO5PWIXGfUdrRPMTcI1EegU0LHAK3lW9uVbEOlYWTJz+BrJW2TxN36QbwcnlrwcTWyCvzE9gG4HiQUIFnZBIk6tf7Qavg2qDG4WPWiIIhm3W\/D80a5RYi6sleCT70cKhhcb+6sF2QXHNbUUnTOmf09VToejiUAO1PxZj2hSqQZFYV0RLt31O2ONF5p28Khb4yHPLhB7Xq0Jgm7kJ8Bq7yZnUzpsmOmTg8kvoTcH4dOLidmCx2x0\/3ztRASPCGqvhcu6n41sAhOmyH4Aj4nc5XIBdTJXL+LhA5nrNhzM+gp9eonVseC98yFizLZZf2j+wVTihnuCWsN2nKwPVo81YRUEcXXttCcKrbSlpoQ6lxOFxbmefIcmF8NyOnMkSAF7UMeZxRvlXp2WVYewcK1MFuVf9Vuk7zlPQ=","iv":"76c3e5df03304931c26889c8bcca9794","s":"853adf3ff86fbff8"}