Marketing
October 22, 2020
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
{"ct":"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","iv":"dc93f3e7c5a62447664ccea7e9611dea","s":"11a65eeffe38b462"}
Share your thoughts. Click here