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Dec. 25, 2024
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Marketing

New ways of marketing luxury in China

October 22, 2020

China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga

 

By Adina-Laura Achim

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Dior goes for gold with flashy J'adore campaign
  4. Stuart Weitzman names Kim Kardashian as global ambassador
  5. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  6. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  7. Dolce & Gabbana unites men, makeup in new marketing effort
  8. Louis Vuitton joins Discord
  9. Global millionaire count to increase significantly by 2027: Agility
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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