Columns
August 1, 2017
Bénédicte Layotte is a marketing and brand consultant
{"ct":"Uc1TycCbUpTydt4ZvlAf5BM\/STnIwnXlZ6c0dUILvS0YJ758xSKTw6aSI+8q7\/IfTlTHX8rYNGF0pW2fmylItS7KHg\/E9JWko9leLb7OdaUS7U9bn\/mm2TSsE81ND\/2o\/mUMGcHQs2u06zLe7fLwjhI0hYMCNCZ872+DCutLwJtGjz\/xC\/tkvY6VTxh\/910pjgmj72NYB5CJ4mkiAOLLiqkNMGYZEuCQRyDMS0MWiyNyQNQiBDGRw5W3daWyetr5a8LZH7xL6Hyu2Qr2gL\/4zY1f2SSvYGGR8JwVFNMoVDrIkpq24jhZ7UYAUEX76Gl9wMVIi0n7tgh4yUBxAZq4KqUf2yRIwHefy+vRegBn2VtZYRNLeHVK5BuuPODKOdl7lsgpgh5FCTnOR3VJHJbO2hHXH37BIPvlIv\/Lif01ksrIMExRCp5kJ0S7bVIZ8KqDvEdChfzEW+EBq2tyTSgjPMHCpPSpxF\/6jQoJZHL8HiP8X9oWtGodDQg5YW3FMOB8SOZOHX0kY0by6\/\/wXh1vAWWtUiPXPxj+bzFa1w4yZflMTjlbZMSjUMjtSekrxqyRcjre7Usj9LnJPnNxZkly8MvBTfytkUvwGycj6A32L7faWbg0fd4vCoWzmOYGcjJiXAdbvBl86Mlt2AYYiUAg2J1jfFi4UvAExs8Mb0PqMmPlkRZvmMCHeGzHeU55iIDfDIf6BP+NIUIQaE72R5G89oexiWt5Xa10nTjM+4\/Gbi+D7tTWQIjdUHkqU1MRAqvTVbGCc9eonmuQd8UZxUOY\/eRHnNzphAyB5\/H60viJ26E3PQIPwZBSE7t2tZfno21KFE8Ilr6+h0lCYATd7W1TgH523cIc+BX3c+zegz8wjY+7+usP18J9OFxESh9pfvq3oShnnu0MmHOkNYf6plYNG5OLOak0FQVheWJyoL9JZ6zxYxhx4AIVhXlOHyN9dOp8vjUarJHwSqhLGbiNC\/WAeX2SDH\/1flIzknXFf3SUr3vL+zbuNQRXAQGj2p3TEAvTW9yfr729vOd09esMX8v7i8\/iX1OGcIV7adK2aCLJh4mqaFuRBU+6dTa0nSMjRl8MwUc3IWCbuVnZlf3Nq6He1ciSJqMAVubWb4wzE9vAVxf2Ig0Mwzt1As\/I3sbOjcmb++qPQpLYVKva\/IcGYI4fM50JO1clCE0WLk6Vr9Mx98mXphJ9O6HRnddEqt2kX9ZoIGTl\/FL1ns2b6MqmyIje7Flnu+pZEEG8a+Gnc8Xw82Z6dfReaJN1Rpobjx5NstMe25Bs6Y1uMZHuXBSE33LGTf\/9CaB4pG7mxZLS+Vd\/5P4ZGbd5wDfHha\/uYMxjUa7oD6QMhg1NeGKYSjmpNUND\/4n+0FAsXo0Zhnk7TTyxQqgY0iuIgNa2c+HnZoYx0oLIdum6FZa9LTG9+3eqahjZ6F2p33ShsKP+XWfIV3xFbrq16I1nbbMD1e+LYFcdoztFY7cyUwBRe9iFCNngXf2AI6ZxxGauoqhM1ZmUs\/AlR5vq9LmTdtf+A\/NLRCc80safcaGC+KyLs17n8TEjDIlg32slVlZ6Fa2nIdUYuF1fW7JZrCMSQIHs94iE4oYKOTt4LYN4q8va8Vn4mJDwNdiQCTaoiFiHLM2VYgEJGOYprMmByUbVRJYuiR3UVqpn9ajvmRyfVv7ZefPLC8ZAO95rH1AesfLEorxn67O2GHjVX\/0DRDzK4Hg7x9DCC6Bd3OPJKGWb949fVnIKf3YE6Wu6VBaDUWE1XiADqlPooFz8XtVqdTQVZ8ZO9Wdd7T79TUxSSSOmCZvj3uG8KcEFHZ1OLJuKCGMUOf3iUK1LicDJOV42E9bymaPAG4zhkxudZOvKHUFZUn7GA4aL4YmYiUHTluKmyjhXDe5SgmtTFOvf271Ml29n+\/pma1B2e6MWSwzgBVtv5jTbPPF7k0XbcaZX0SOv40Cs5s+zhFQD9BcVgWSaeedmdkcnCmDmSiy0XX5tokOoZiR0KziLhs6poxA8Hsnh1wWLUmND\/IeBYqM2fyO64u0hTqzjLJICKJyggfay\/YPHIUCtp5DuBYSDf+477BQ65Gl\/LKogJY4w+pNaLmn+e5KPU+XBVhXPObksB1x5v9wAR1JtPiJnymesvfRMUK\/dKsIl2Nwc4m0dPDPXg8n\/SDJFYkn69r\/qK+iiGytMZlyi6z69LyeHzLk1tGYLiIT0+0qgkvx31NDwLmFUgtm1yrQaGbV8uqPCgeD0b\/K08zWAyrIVCQpZkHW0tH4qH4rt4BfukhAnDTfCWGMxG4O4334zItQzIWB7tUMYNESx3VXrWOW8zo7iOYjZ6saotuwhFm7lIFyl+YspXxEk5X311mzOOEMEHukbmr08+EsOUNBuzwde8ClHokUnwZ7edZtcf16VfoXm4glfC9nLF1jmQfVjIcjKbFWp3\/IZV\/80p1rLmgvHuoNedq4w2vDTEbNxoDGLgjZLJAKRQ+KxeXF29MLx7qLdoEo6IoAprQ5Z2KzX58zTYGoNLmAZfy5QU+Eg3xfeAVTADrx8qZm1TJrIjkoeHOFrVRAs7hmVgVhxV1mws49ON0je6Iur43CM3OuWmVZ9BunSrzplwi2ui8ZufZ0xrKPhSk1bACG99PBPYb+ja1WvRJRBnGTXxmpYd2wxPgwK1ZaekzCoKy4nURf8hN8zzGyDDMWQ\/2\/1K9WyqvQerZLMXu6C6nC2wVcDIMeo40fbIfIlCICWhXwtXenR6S6jAz29BKfETZgd8UJGD6Qldw8OLJpJxvZTeIz0lhCVckR\/yITiVka5AjF4U9nDGsU3FMgydhIOeGBO8Eq3D1wSsfQl5LJz8SfEGxk+t4rUbWqtU+AvuKNQ0DFrjiFICUBthPSb3LV\/q0kSOhPo6q9cUuXcHZkK5v0Rjf5XR5G2XzcWvXG285LVqTpGKgT1CrB9Gez7AFcf0nuPGmS1uhS9wXIeuYAL\/pwJyH1HMpDXpnENlNQbhb2CY2PVBIUF\/DYZM91d7wJPE50wEAItZTRYFIo3QpwDna87H5Pk+hTyjw7\/pVavhBQnB81Erl3ISE+Jiopsep2+Q+P9AUQCwGJHNtEA6fukVaFS02r91aQVuafmVQ04j\/QostdcA5klL86wPnRcHH1lsyw+PmpdYO8pU\/06aEJgDzs0BasqCUTmIY\/brHA+7hTaZ4ixIyaNAlpWiEk5q3bJSkJzCwkxYX\/sxENcDj+gyMoqflNCb36BJSli5upB3W7gVJkxZD3LabW3LTfbJQUCq+Lq\/p0\/V3q6tiPAIr9T7ov7DKFTIEKA4xTx\/Ee1Osl2aHVrtHniOofu3+p7N\/NGxOok+0FXP19RyEZGwKRY7b3\/GtrpKL8RQ\/ma0xLvfZl7CiZTtJReD3Cm5Pi3qPvMmZAYWW3i\/j0odIP9XSpSSgzuqLtiWZ1KmFgmMmCmTzyA9VYVHMr+nkp+dHp7cXbnznwafHGNvq6K\/dLsahV8jtwRgQqrAP1wgvvx3yGUGgPiLL+dQVWAjNUiNN1jwTWrhkJPxgpse6T\/vxlbx0uWHN5NMwc\/Vrsqo7Nglsi1aC3ovwHinC1g+AfKARlNf5iAEiQMcnT\/9HY6E3+Y7pzmNoO7dFyMo9gP5GCgoW29EEOouY9fIsZVDBRBzh6t5i8962PNnAlhZ65Ea7oOCtO7SmujoaQBl9TCl3kvOd0rj5sX1zRtgyrbP7zOUj0JhAGZmx8xRgSCg9F\/Y17MAtMlPDKMmuRXz3JabVPThnMvgZBhnPxuiFBuj81wSfIOLL3dYFbCAkS2iSw3dfb+k0WGPHLouLG1c98QRnm3dmWWaIcpLX+rsv9xKubcVPLLJSJ898\/koOxEAu1ortIa2J1V4JU97VAqbkFSb+4l+AtkSq8SJjAkA+Ie6sH7YYYvW38jf9Db4PwGwewxSzJx4CmPUPX4uh\/PfS8jmyWB6d1oNAhfbZnDB\/gvXSvV9OmwSK5HNLypPkzj9y63wCvaHmhaBx\/G8nfoA\/K83EYxEiS9Y3SPjr8SLevKNLVcRzaQx\/NX4RXRtQTW03rNSrThLaXbsZ1Fq6wmkFSM\/qVlMUTRFZIeLXeKaWpa7\/AkX1oo7B2hORD25SvGjc+9Q+qNh77FVBFQxA4Z2ai6FBQ59h0xQdwWOREP6Vxc\/ao26d4B5rUFynT4c\/ZATtTPwh4MnPzcvwFEgiCbk\/6Xl7nkbpCewLdBlTW0jeV5w7x4+fHthUnJyZmtKahK+xBsc212YvDM3gvRUiGNSkt38GdZn5k4FWlhbMaNiE4ADTQAzu\/esUpYe8gQ\/+LLAtpbW+TSuEMTAvmaFgVWV1Z03ER\/5+BZ\/NKEVZDW+9qw3hiVCNE7K7a5MJDzWEO8dAQL7RqqqQx7M+iLbrGNfrJneKsM9MquIMNy8oUAzEDKKh31Pj02P8zqNsNm0tgnMsdKhP0gPm\/ROZzupks5xO9K6d495CEf5EKs+iKObBeV2arpekAnpBbpTVQvAPR2SHjQOM9l4oPbyE7Ty\/hwVLU+GlKjZ8IZqKtS0HKqggC0N0D+eBXjIerYrueHNGoye8G3iTEvLTtoFYtV1\/aafwb4VHM\/1HuomAzsKSBUDbKSejfTeRHs83gYna+4DBver2iY4mjTze0NmZjEXOWzaAkaWmUfDQFJde4Dv+TUXO\/iEKdVFwxZSOUNxK911eAk2efdO4eEva6zdJU5U59GuA+lZ+IUnEuh6\/JfKHlXk4dl2b6+6NbK6S32nRIx7x0tXwO+x0iCLGQ3afcP3co8wOIceNIToAQAF+9lYlyMlGt9XfdTe7BBqFgshYFFkWMx\/1RIjLtPA\/CCXfNcbW\/AEaeVnQ5gabOA0QKsbz4+1PUuIG8niMWkGCmvOSzBQ2Kn\/UZ4bC41qSyBeeqjP4zjaaSSAyM+C0TFCUNjXeRuY3UlxrCUWIzeW2\/clu437uF39ZkaVdP+LxJPbjL1XBhfUw\/uqQODzuGsZq\/3DOnfnpItYmdEmQMbIBLzJjTV0ZLtFYX9kloX1e8W\/9zWgnPPf4zi9\/64KeEtofqnyyw9ulIk9p3x6Lim7qj98E4zgO3RBANI5sIgucJeCb6H7KkQM+4tptzvsDzu33J2r1Xx6W3EpkZ9tqqDG2pawm4VCYHp0RotUe8JVHtqRvb7AD7gvH5u0gmhHP8uLwbXfPjSwWgEaf5CWmzEskJjG9H7K0UXaQZS1KcGPw3wNWmIveDdwiTa3ZuLIAPF1RFji0TMvY8VxADV\/f7hxTqhomUwB6yVvdxDROqnIRd3lXd2jdVhQhw14uR+7ediTo8JvoXbeF5qdvThQ3eYPTIimxUAwGjEfaQyz6h6yc35tcXW+ec8e5rsCefOp9NLfBo4l+0xxdIzw5Q7AwrKW2hEHkZmBWNIg6eI\/OXalvYNmtaz2z25rUsk1eG7pb0+GihUZ7D6omoZOaLuupIxiFS7r3BgvgzCnjqbIkchzWw4PaxgFiFHqKcdI+vHnmsNt9umck178QqBsPHpZctqV+9DvLXDtIwSZT974qLViPahm3nfP+D0KaWHARih+dhJzEshOkKPJVPkqCkrdVh0t0FjyzGoIZs6ix65eEDFe63KgTfcipI1MNSMVnOaQd14oG6eHQbhIvZ\/WLgLiKcyJySWDXGCvpYkeeDyqnT5WpOABItJlPxwNO2yMckAx7gR9JR1U09\/UN2ItZiys0DUsRZIF1CXprs+PbGlwyF+InyBsCy9ubMahg+MZYRWSbXR5VJFv8UbuRD\/pKzcZ94lXF53f9iNB2rGXxjx723ZjaTu7oKcGUfJCH\/UcXfxX26z5j40udEYV6hiFF+LM9nFz0iB6cZc+yxgOe2V2c0WbpsiT5kJ1pVONtoTF+5WGc8dqGW4kY+8z96XT5lthkeW7lv\/tNmoTkMccV\/IcBavV+KcKzPKDUQvhsxtxnaB74hik\/hdE6zkjdHzu\/5w4dOzVrq8xDJKaGn3ROufj1FMLhe87+mKEojZnVtCCimg1Rmcy72x+6HUtVFJzG9mbT2laBOsfDikA2\/YOWC8agJ4ioungH9spKuZRBcQ6i4yLKrYbNikf129TJUUlPrMPHdqU0FNRmgX5zjygabY6TF5cJGLwZUwiWQjCoaLykQp3HpzH+f2Pz1nOkm6hx+HXlj30RnPH5DuNQWCDER0mOQ1G\/KmdZTGSJwNreoM7WcEqJX6zSlBeRp4MLzBMtVnazlSDONRTftPbtZrGSfF7uH8CxTuVSSCQdOpfB1Y+QxmtorjdGuEiQmpPKIcvHmvCWBF9lySf\/lLhIckgq0Ub+Y\/ezvTL7YV+16ZaQtfwfQBE1uQI5r0qsPCFOXXwymPd5ZbimeDJwWlrqCIZAwgIhjEWRwyPATaEHOJPh0CfIZ1cIqYutQ6udMjtWE5yt7MIjffwVj1buW97CH8r8O0Oef4xwnczZcxYiUHRBsr7GTc4Fizn2r86lp+EH8rc6FNR5G30nGqzPvGv5VTD94nIHbd3e8Y5lIa5M0Y9g6P5FLA8Jx2BGSw0Ogw6Ul0WUtb1sFuV75ZN25NsLZXb+BbwPP3tPzRhFKs9ucEiFLR8zIPAM8CNBumLRpx0p7F4rQCLQha1DSL\/fvNaSqV70fMsn\/nHMVwvIG3Dek8LlqeGV6LYbsni5drNk06GdPnWj1gxJ9vvVulSwi523vY8yot27Q7dmbAN0L4Ej\/TNBVonTCWSTwGpOqW7z6vdZVyj3bGhVkU5W5ySuXOfUFfsox755HhaZU4Nm\/adHYHPqcuYSkMzfitChqBUJGsmw6ahAiSwywDKeCFTJ9QvlwrlnN1qEK8vomy4yWsSJi46ZVRfrIy0kz0w0U4c8aFg4DfHBdrQNuJsgp\/2Vp64s46qN6\/W9gVQk4ZrgSqVa2x8XfDNeTCJLHIgH6wDp6Cw1LmuK00T\/am+UrQzkneNhaZ","iv":"d2703b78767ba7d4ebf2bf031be0a469","s":"5054cd074ffd135d"}
Share your thoughts. Click here