Multichannel
April 13, 2012
By Tricia Carr
Former Niche Media CEO Jason Binn will publish a new magazine this fall in collaboration with Gilt Groupe, a venture that advertisers should take note of for future print campaign placements.
{"ct":"+1TfgpDrtuYePU7M3yKXeB6DbKmFChE5zF0UCjBpyLWfMZD7x+K44EVuO8\/mA\/lR2MmgGCglaHa+Wmb1+ZJ7UUv77qgqNTB79OYBWKrFeYkYddZXGVIMyHNeFfQOA0jeoCoWpYcfJW3bPtmn6tWn3+crZ2mO8DC3Pd2glenuNfkPie+K8HSjNQkF8cckW1WtYkvaIru\/gJMDK4N9qzvh3Pb4lJT5xXgrYVG3bBN5G+OApdyzmALZHtAeIfKLnioEyQbsuQBquURViweZHgCx0YeFXfrYJT\/4DJyRtNfyM1ZS4iKGjj6V4zPVjx8s29Bevntxllt9EtFnoA8Pp4OJhq5qiDc76UctddXZEFbl8gM6T7GzHGZrEKZ4hmFNDO+XT+2A5dKGw3W7O65RZFIdWSjUlG\/vwmNPnG9mMvg7iIfVLJyE3Gz2OBz4eAP66HMsIUruv2vcjbG\/VBDzhHv9z0ZPuAQ+VceIh+AddEAe5HxBOj38hL6L6uSI0fD6upqhXHKcEadzx+0SNyc9dU7xVt25HEWLmtO8jrkq6WTuHck4G40k2Y1DsrG9Cm+0ACx5G8aEht6Ei+bSFtWCMOToWT6bSitT6Vty2VuJMw3EGwOGa3eKspfztY4KCVj7ywJnjUFlXx92T2VbvuN+ASsLQb+HYW4lAd5cfUB8c8kMXw4H2IQB948pqVutTx\/7t3hDdV+yOLMD8bztHufBo7nTK7pXc21xfz1qVx556dAL09ubvUe1B6zqecoukBrdnrwRFBsDNbl40tiG0I45UuIm7d\/oXHK4fxoJI4Hm6+7IUn6JwQ6jjkAo\/ws9GLAPW\/RUIiw+50QbEDRzxc9YL\/9FXZWf99glTdDZn4l1v0lvZDrRMZ+flPJJAixrtscpnGAC8Mb81Q69vxpWWdtUMFLtpDn5ENHo+Bk2OE0gaWnID3puX8nHxuux07ynal1fxZlSmH46SLeuqrnowv4QHi5DRrb2h30pMqEAnzsttc1W0ODbfRKQvRztvwrniD9Y+z1RHjLP3jZjoQEi0KYtJmApc0j6vQIF4rnMnf6o+ocp38XGUoWHt1TJ7kVbo0OJt1\/Xivy7GeRragfBxwzXSn0OqDJxY\/4NLnoBjHQUrzD94AFJSRFMn6OeJ+DeGkHVq6D1e0EkXu5pWUMGNi6z4mD6QfOeGmpb1E1HWB5ylq2y0OyEiS\/8IOm5Vs1aVPsxqoI4zjeR7Nsl1\/ZEkue\/S4w2+nOL6BLGWZaNga9KQc+V110UPO8LQ3AKp2Egyd7K7AnQtv3OIKDleLRr\/dIxPJ63mmMKU6jSB1K+zx4PGYYrWnhfJo+2FiAKL0ZRMbqaHXuFTPGlmQK2pKeHXZobLZSCkCiz1U+\/fnb8qmW\/ALZwDipT8truk0yEjU4Jc4WhqyOn\/LDThgwHGaZsjuMu\/ZLqi9iIk9\/CWJjK8lNzGW4moRo7FpYQppqbInArbgZwr+Vi41WRXwNOWra3VU+W7TfnzyeNxaSHVr4n3YntEVhYPgNHLWwMIk3IUzxwxWLn39Et2CiL4rAoaWeJKUxkAZbl7TptNmwucKSkyB1IdEWQYE6PpE9HfNibIkAPW5dTSAqZbLHv2480gh4WXs+0mptW7mITJisKjzoW2bz7kYHN3SOk3imfjOsCOWCq3ZKw4MMZJZbyTA0m17OVn7h+BIBnDZLUJnsoDTvvs\/cA230YIxLu7X9Hr3G6iGBA2Xt82R5aTw+E73a2+d+zSARuv3avjsDEABwTf6IM2w5qJT9JvFFoylABNW7bHMo+x1dfofls+9z+EpjiTH\/20OxIzq5mtL18cG4qazp32t7XUwiCO3+jOupXOPawrjDf4GjMPyJvOh6EpsCHBjU\/jDxWpYqEf8Xa0KTV\/z1ED\/mmr+b+yHHqSnafGbXhIbuA6TATluzCdqTPGml62ThzHJClYWgwDGI0acRnxVtfE98e1pxOaZWWF7k466t8f5Lhu0rbzSXKgDUR7Lo5IsrYp\/N0wBg8gL2P\/Jsd4gaGnwlHCTVtkQA4ooNgB6iIj8Y\/ivlGQ6wlRy6Lq5S97uTFNG2zCg09OAQga2yEyQJ7xLjzxBXyAJ0JzEuuZRomERqLmghIFeP65KMow8zggTpv8x6ApFWbuOHReLNJiLIu7Lcq6Y0oE6itIBQc5AKmIVIhLdF58weqN9c5Co4yRUCavlz6Q0Of9jXJ21WEK1HtWi3xEaSlVqPmAvHcr5JXG5F6HPLt6+ci5RxEOoDyrIgAshF0kBmoPTOWzp3sXHXA1A+Hy3sBAlXuaYmq3nA4yGvNvZ9E0H7\/pnmgodQHnvz7+BYmCjskXOi6cFm2XlHXvOx+EN7gcaIuiRUHdEpfBbwLdFnwPypcCLRJI4xlg7LmR92LrgS4mFb5o\/11kt\/KTt6kQSVBErIG7NZTorptRu35d2gAZjNFnVyFk6VL6HL5IDwxTB+WJBFO1uSnPpr8Tdj4GRMnTiN9IBo12J6xM9hjcf9erbJQmHe16UwsusGBMFePotD7919jzt0zPzfPF00sgzJvUvZFvnXwQ3DINvcYo1BKcK0X7lefjcWLM4UwQAcf1IC7ftJ2P1xV8obYzZYS\/AJXkB0nBhvYwYIcieiRPmvKUAl3rluu7UvdGw2hF0agu311FQMkYNjKnf0Z\/Wg5hGPmz4yS06UrXHN8UsqhkR01UzPaJTwJJcg9S4Nao3QIKjuMmbulLw9iCuMXPlPHLD6tdlA61FDhaL8nwLxdLU56bp6LTeSsdzRcEdOh6zNc73+yqrnm5wbfWHTka1jn0m3wW29VavIvD4Ht1I2XN2nV0gx456ZcXHi5EicOHKzqpz0QmyGbY\/d1dTtp2pLlrdl9eaXqLavY3ceJBSOkAZtk9yZzURDBvSNgENERu7CleJHEZclvyjAKOTyLUATKWTLEat9OYXCAuoPh5BYSIPmnFgEpSC84nl79GXGTBlxzU448MGo4ksEfZMBxNFXGak+Ec6\/wmOiP9v8BK5Sr4uQQW+FacsbgH0EAn8qgz7ZlTPMnrBYFu+hY7\/PIJWwiK5\/feCefpkAqpwKPhkaytZzVpbRZZICeIaPMw1yzc36hVySU6W7g2eVOLJKSv\/B9dD8n9X8Sh0ItuqDvRm9Xw9iDoaZV0mGyw61mnLZk1PWyl5ltWmBUH1k+jiR6+hQyvsCMjc0PNsapptniCRnjQ7tIzRJ\/xGjqLfSym92lwhv9Sxs8qxGWMTpxA07ikjpQSuxjHiJBAhIsJA0y3cotqblwoGhoXvCmDcWOhapkyrSolSoOuCjtZ98vdtDz2E5hLlC7wFeFNWLa+HWaltrs0t2q76I6OqB\/YX7Nw2r16ETaK5gxCgV2OxeQGk0rlX3kb579GDEImcsSiw\/LJtAkZ2HHnc4grxGrUhBJWY9PPbLEwPBjSLU3I7twoxBFabahtod9eWPwtrNhl59RORpPaCH6BqOiXMnH3hXWU\/bLJXP9OKV70iwFsXlhtJsJDqIwpoQU6lvCJp2SsiSuvHKNlEFrNOe8kVNFEqI0hBKNIaiQvg1arkSpDDhtDnN9OYsNGpQzge0\/5NMpybWR17RypyzziKFAzNJEWrtbkpvHAXMDrT7m3wsPBI4gabPnr7O+DRhosppMaovkZMiV5yupB4k+F+Yvc\/9p2\/KLNvAj+FJKsxOeFqq8Vp6JRydalHrkREhfJGTDws77r3n0MZ7il2OWdp6zTIs557fvvQVMuOPeNfd3LW7\/zuNcOcVG+793jF+tW9SRqepXG+ZHXGzs\/C2h6jJNzo9YHfgQMPi1xOqAFdtytdWBaAWL2X8QRtqLs23ZPF+LeZLCXdCFbrx4vS5STkHuDOa+XdE4IAeS0NFOUNxj1Gu\/TTaHOYB26F8xQl+Yd998SEVX\/kA4i0mkTufLQaP1CS67V0KCyoW5FKiqn6bwiVP47WwgoqqWiJffRNYdI5\/ucUD7s0dHYEanJkrFN9c6uXqiL0Khj0wDfJ\/+4ff2H8Sha2mOlPPoA5EAZdUllGAu8Te9Vln8ASrbuh1v0En0OehOu4yWeG6hZutY8Xa1AcXo\/dUsnZ1SQ1gWf0+LlOfFBfCswMJsWsV8zYs9Y3sA+W7jAgMpvDb5OIwQ08NIz\/o8fuLunsjNkxROy4GN1nNhAkxxxsguDxnoKFrpzLVQGzXlJUBzsB7zMt8Gz1e6WCLQZrm6Cy\/NiAD2OiB6GssOQf0rYuvsKX7XFSx8GL4xuZY4odg8r2y4kpa+f0g8t3vo9W5c2EIdSrqsNjfhQ\/n3WLf7ZenkOsBITIZI+8OZ6ncMeB5r7ovoBsWrGlT+KJ6Q1QTTWvyOYExkArnnxYK4QGW+KyajLEwiC\/TbjfBPqFo2C2tj\/6jdkoSAqVG\/FFZAeAv2CqIhouYfkoIe58GLkpjbB2e8esWFiSrF2rpO6DuQOIpd5Pnslpmp4t\/Tw5FcQKoFyUFWDulwabpLJ2dAXrvAuDs8SFeOJkzXpLerFioK0bsxn6IN8vA\/Wivyju\/4YHJtejSm3\/YrkN87kVAK6E\/yRBR+6CRoml6s471nA\/+APYmGzsl1t2hL5guaU2\/u\/LG\/Ek1kVgZhxBl7i7jIA7RNpQG9lfu\/Bw7WoZD1rjYoXXa9onlW1cfoSNChXVrCeuaWq2lqzB3CjT4pa16JMg9AtYxfWryNIqh+e0GzzRRs+rE4IEp1v3MwW99gLwNzUqUcICmbPjjx6D2\/gNAZoFzo7ZzirTGmeBGXOD5dKCmkGNn7k7ieW4J0IZuH4QABZtLsujJfZYCb8IpPoy5IuBMj2MDYOf7dIK8c3gtPzGJaRSm\/4HFlB+cxoR5pbfofbfYNQn4oAnND7A0iDIqhlxROX7Y21Vo3Tc0Xrrv1zhZJVQ4aQCEHcUuSmfdzpMh8psi6Xoq7fa3HdOwBCnJlMUArY5Nxxfa2fj6Mr\/N0x0ROV69uwJca0X+I33vnyqbOmoRnvzELRtStYnE6v5CIy5WE3Rlo2a72nFvzjYDQi5v02Ld5B5eMwaeuIy1lRxfSe76ocjDtFvpgaqSCkkpQEJpVNsk951LKPaj5gMxtqY8mj3btE+YrBqHvWsiZIojQYTN7U\/l78v1bdasRZzr83um6SwBm8\/+FNLBC1uzIV\/HI9aHMY9lFG\/AbUgoOSViioejD4sV6Ay5+hTm4UYZY6i7kJ8ILgD7HDp9u1AthwKwjeSoTF5+tCIOCAs5ypz6\/iOBHrjiAA1VmKYugESxe2zwOnlgUD5Jd2DPLkmPRJvWYw4aQkRQQiqnzndm041rLlEHKTu0fuJ4lYjS8qnKWbPRIxnwl129OAQaavncOfnGZCh5LHNkOweUpinV3Z6rYdr0ArrZUapvIM0g7241x6eyNy8DmcwkyLrzAmLS7+8yzbXDck1QZhhAw\/\/doDd+mrJc8AY5\/+X\/CfH4eIhLV1vGtJOp0+\/AVh7Q7jkhB4EJ9maqUKfjrNOepTTJ\/RSLCU4nvA5wtBr9B7nWUKLrozMxB0YtYO\/68mZ\/XZHyyW0RH1aKMvs+ktm4U75ZyXnxddhxPMo1J9PgwmDR9pIJr79LaEUSc+qDMoEVfq\/6ARQNwMrf5knN7bb5196+LzYp+3mFSpfIn2HKKujFClo5b6Ha8oqdzguGZrCHV5kvsWaRP9UWEr11zUQ0h4DSQg8VTPdVUPzddc+y+yK7B2fl3ecm3oQITYAw2KsiseNbnsWdTmbR+V7Oaw3p7sKWiImac4oVIRbyRtXUxp\/\/Hb4Rnw\/WPvPrC5xx6JPp2YGMlLUGD2mA41yIKhpaQv39CK0ccxbwBpL0zCz40zWIJTZRNYtQPwio8lDLnfXC0CZ+pGfdzscE\/YHmbV4i1MFGGOaE170Jk9MKhV7t3izbpkJ6Aa1FLFCZerDJlPvdGgo+SvhFZZ00\/MDof0V9mv7J+UuBsVw3HX9hEkAMeJsoYkzvobN1n2CqUtpzQh5vaL4\/hQrqNUxiZpYgWbRj+l1qsQEg1Z62WaI3R\/VtDTicbeXdItMA\/hs4UE+j7G9s0o0ul1buO21vYlbSJG0vcmkhINn\/JAHYDcH1\/nY1xHombeM5Cy\/kWEThxYBGXzkRAFIVdT1Orh0wjRCU3TInbQpxc41\/FB4ndXI4GJxOF2emJq3UP9Lll8A4mk2h2fPagTet8qfjkVfyBvB9kNV8oGjpiIdPTcsPbjK4RGZDjeDL8\/wmFUnlPLjQTvQwlytOt+GbFV\/1C8o2ZwOpYpOuzvT7kg8Fmb12o+ho3I5SG5T9gk4AS+hXuM\/anJgH\/ln\/EdOGkj0XL0wMmHETCSBm8eNAyN+Z\/KLtRruct014d9zSBIffxEGwPVMIuoVF3loKGOHgsq3d0tFA+asLNs1Sey0jqjQJ8e6BhkWb\/XwgFojjI9AcYtqjuaJkQktg7tOIEL6JV52GKogKiay13jIYh0VXqpoX9gC1mRvh56DAnHsXZoAnnGgzFSolsXWrsnf0WWwHyYyHuXS3GNa03k\/ZZSzrRtHfZNA0++bdulEUzZkelpNr1IUKUF369++c5yXJV0xbYKC1TkOGiT2i3iGsX8eWyOJO\/88Yu\/4NCeEOG+KjtOIA\/oQt\/thK525huCyMKVFI7tbr2Ls9QWoTrBA9Tv2ejhXVuGhACTd3Xnz+jtPzJM2ZKW6lGEV0zyVpSiXYzGSB7TOD9sJr42WRgLQ43nvsxxqs8AHZYc1SomLOPqmGG+hhOtr8118MsyBve65yp4hU8MygR62VfdR6f6tnn\/4M3MDgBwBmeH0B9euAHUQh94+7pAOsEFkEWD0sMe3QcstlVmpFooP3XEEe+IYvF2pKGfo5A1Mz2jBwLZvhtQtX+y9hmvbYSXU2Ph5RsuVHP19FwFbRwHU3KRVFo0gMthR9bSctJetPQMh6\/c39s1Fu+fiWL1Y6OBMiEjwFLxqxDbnJiZEEqAxjUu7xXQSu\/UDSuwQcVjFC3gxIPrjcyIEjt9eUFQ0Tmwwy7U5NJ3p+A7zpnifmFEVLpsHDgc3qWzNS389Yp5E4zzdUax3q1xZ2AB7E0PrqKwkJMt6yEzfrfr1wI0tuKgzuM17vbwlkl8sCZltdswf1\/XW0hZ0zpK5DmZ3rb4MXF\/nijk3ZkUrnkwjP8l6eS3z+RkHfFd\/95n3yWzdkXUIidhOvSbJyAH3+tunW92c2wQILAcI1aHfEmqkeAa3gMBarz5f+fCWmyZdWvNmz77ihUbaiFIrZ\/IEF1zi3BbzxDd0871rJPhySV+7CIuak+Sx0c+iR6arI1hHlUy0SoXZy6w5V9VXErpYCI1zBc5cbPJd+owtQlColqgB0cToczCa4i5pYsfU1OW6RFzPfpwfS4k52fW6LF\/G9X9vbF4\/eaZfYQd\/ZFCmIBtMp8M0Own64EUOKTFedKLYLYdLNxN6Ru8KpD9A6kZCn6EHPimoWJm84x0KwBmWE\/Wuv9mGJKaBnSTEcJ4H4t8ylPT69Lx7CpOBLeuEzXcUtpBcXdaECyc79DcUYvDvH86SL4vDRqiNsksFY0XC4rud45A6Bb3jQX4bRH9aQJVYLw2mM9SopiX36nrj811\/BqvndEyNCzMbY7yZhN+BxEPAOzhddgxEnzEJtILSpqpu3u52C7ohbsWRUDBjvN8nfW7J5q35YG9RTuPRbw+smWKNacilQvG7KKgi560rj8quPUCu1iqkRP4q8fEsxFAYTeu9KW\/IVzXmCevhYBJJa97m4xGbREgyXFfkVR1kR48AHwnsZtZdRlrqel31h\/NlrJITEIyteSCl+8vfi+agBVyVaLPiTKowe17y1Yr5FuAc6XpcXpADNie62bIWQfCOq+9hAtzrP4g94lVOnHtqLxC+\/fbNSw1nJeGjSTrXWjaMp5IhLnbwDwdMXRypNhcH\/bI5OP2xKB2JszKxg+6ofisLG37kVG\/WYelJP5zuTi3mvBxr1j8ZN5f\/p5mW485xZqmQMMn3Tk7GbrlXM0Iw8b8laXprfXYg2VoNaE1pvbD9RqIwEG2cXBTJw1F5Fue8k5sPbSYV6T0I7qEZs9razPz1eKbyG48n\/AKw2YtS80zXtriLPOstOHYyYakQInTe10eiFVWRMin2\/eFkC7GAVQ9LRmNe8mq5FDvXECjdm+f3FV4h5MiI6T6Bo6Svz74Aa0pnBILmOnLr+jFkrh5x62uLkM+obkzrEML\/lRXfhHhu96LT2v8bLPuvpqj0jiqxMLhXBi3sLdIkggyILdcZl0MVZSAjhY3mSPFbzuacJNqipyRwZnn6LujtIV1DVwFaZH\/vFLWzViMu2O0zvH0ZFMiHHenpO4qVaCoz7NGeYlTORt1lniTfNqLcRkUdDUFEMn+AyMn5kuNoccehj1OvynrBx7fG60suJKXB4jhmSBKj0bFcvQUFEvDfLZ7\/06QSHLot\/1Whq79RfBG9na+5dgfVK0WhbZSxcErToTibCdi\/7unDb0zlX0S4nWtOMpTgAxX4FaCt6HXBfX3uqF9xH3ZMIb9b4d5WLSH77ZPz2FrC28qL9208u3ZBvwNNAyuILTTc1jT8eOcftJBx7jPJ\/qD0AiIZCZzR0L6iRKPSFH\/sktBS947qjdwlkBD2T7jYRos4iBkjGr3whE\/iWzWns1L+GZvia85NEGkYGtxdkP5kJg0Ls9zTrJzjwqS9NJDpveH0aWNde1dBoo5uARE1I6\/uylx7L7OVr\/Oppsoo1yHoFf6ojJ7hP\/gwTVFXQArzBke5nhzr3BIgcsoygO0oJncxibzQBbntR0y4muJ7Pc8llNkO8NthnTIXbwehQd3zwTHlB6sVuaFx9+MOw0SLLSANei9gfccpo2clyjBrY3ziu2cLhLrCDC0tqDR4Jwre8dKZVuz1kSoZZQ7mqtpkXuvILuIo0G+hzmnFdzta78eYev7obAAT3wWPLiS\/jGdaiE2LBo\/1jOfGQXXoy2XtftzEpEDAZ3kffFA3NTjXgSQ7bq5aTUiTQ14d4of3unVtZSkd9ca\/9rFMBLq32LDNfZkCVlHgtHwzcnrMdBMWTsEQOs4Aq4iZbXVKcYWNddYPoOvdJp0thPQEXYjBz1NzQmlIZfwEHICn7aK4sI1TzsFLpb4QrWSEwULJiMVS5N9IuUhe171vxvV5G\/7RsCLuKRQjKgQ7pXI3CtGTlh+VZZqwhlQEERKtVkX9Zr8uWheTzbJzMo60yYKiyp5\/AbcqI98yK5VdL35+G\/P\/V3GRbHniw5ZfPaEVlVr0JmM9adrlVNSJ7teSb4yoZTtIcfq8WxWnkbtMM29xaplFGeOdGxnw53DpOK4AqtYNzZhL279Jr27r2zp9TZRIgcMRrJ\/YyHTceoGSeLHfoBETlnMayYcTszNgPmmQ10Ke0QJrXzpXb8tWqeasEmVSxrKWJg+OfTahlUmymlHaiqXKZbBGjHKS4QFdqju+3vt9P+n8Caeb9cYvNYcvNhZd1tKfmh992V\/AveU4yr0XdE4p+rlHoUkSxGxjcxAHDfCVBwGNByC70m6m0\/Svq2zblJDlrjX3t7URNR3XQmPKKXOo0B568Q7wJqLEgNolt+sCPZDWPNRmiDJN5zJj5clA2EwNFtCIX1lbbVk+piRWfgnrifE6zKnTp1xnavv3fawTBxq5MydTVOyh3rb1YG9rKt5XY8BocL8mY1sLWKzRGMk2AlblIWfWcVbpBeGvppQartVMTWDpUOK3LjkkpQ41\/Go92YSQRTj46zZAGufVqWlnjp2vqXt1S+ie0p+A2xJ96U7vFeEFfoH9ryA\/t2Cj2YHppWHxwziaWE2GhANCBzwJoQi8ldcX2p\/NgYYPUhA1BRui1eDz3eNcTfhy1h0aU4wy2lg+8cIdc8KtiJ3N\/uVG02x2VZwkfjb40nuNR3aB1Mcnj2S7fmN4GfRis5zDV9QU4PgHL3hXipLUa5MJRqBgE0cYpuOBI+BLItLmY7BSHozmPMrLwsS957wvdn8+lArZf6n61mPuYzMg==","iv":"4cf8a35434455008e62b7a6144666d7a","s":"7f3d00e184f0f5ee"}
Share your thoughts. Click here