Research
September 25, 2014
Marketers should embrace the Hashtag Nation
By Jen King
To create a lasting impression and build loyalty amongst younger consumers, marketers no longer need to tout “youth values,” according to a new survey by Havas Worldwide.
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","iv":"5dd9d93e6c15576f3e7e567c048da71d","s":"81c5f963cf351f73"}
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