Research
September 25, 2014
Marketers should embrace the Hashtag Nation
By Jen King
To create a lasting impression and build loyalty amongst younger consumers, marketers no longer need to tout “youth values,” according to a new survey by Havas Worldwide.
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","iv":"7445f49a1bb4f364253eb9ab85357d51","s":"26da4259999b1de0"}
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