Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"a7a4226b7589d49f4c5e7dd7f9dec32b","s":"49f5c94bdb8ca72d"}
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