Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
{"ct":"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","iv":"8e6611a7a47fb2c144b4f34fe84b4959","s":"6c90eba9fc6bdd3b"}
Share your thoughts. Click here