Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"3472b189851b0beb638e8351872d41c1","s":"28b93fdf88a19bc9"}
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