Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"5bf0f23c125c998be6942b6f936bb7fe","s":"cb44d192b70605a2"}
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