Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"313945a9b9616e720ed4aef1f2b9e82d","s":"7c6bf1e55399793e"}
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