Marketing
September 23, 2016
Who's smiling now? Vineyard Vines and its ilk threaten established luxury brands
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","iv":"52cf52acb1dff554da3086900111f9cc","s":"27407c411fbfe4c8"}
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Pam voiced my view so clearly! The quality of so many articles of clothing has declined greatly over the years; which is why I believe there is a renewed interest in re-sale luxury clothing. I think luxury consumers are willing to pay more if the quality is there. Also, being a ‘middle-aged’ consumer, many of us are at the point in our lives where we don’t want to see our shoes, handbags, dresses, etc. on everyone walking down the street. Too many ‘luxury’ labels are manufacturing goods specifically for outlet shoppers or low-end shoppers; that dilutes our feeling of being dressed in something ‘special’.