Marketing
September 23, 2016
Who's smiling now? Vineyard Vines and its ilk threaten established luxury brands
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","iv":"c3532a0982bf8a5e41446644c705406e","s":"26c848da87ed3740"}
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Pam voiced my view so clearly! The quality of so many articles of clothing has declined greatly over the years; which is why I believe there is a renewed interest in re-sale luxury clothing. I think luxury consumers are willing to pay more if the quality is there. Also, being a ‘middle-aged’ consumer, many of us are at the point in our lives where we don’t want to see our shoes, handbags, dresses, etc. on everyone walking down the street. Too many ‘luxury’ labels are manufacturing goods specifically for outlet shoppers or low-end shoppers; that dilutes our feeling of being dressed in something ‘special’.