Multichannel
March 13, 2013
By Erin Shea
Sparkling wine brand Divinity is positioning itself as the Italian counterpart to French Champagne with the tagline, “It’s not Champagne. It’s Divinity.”
{"ct":"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","iv":"230dd4880d7f1a14ac34f21109c9b6e2","s":"a52b6ad159c372d1"}
Share your thoughts. Click here