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Multichannel

New Italian sparkling wine brands itself as Champagne’s rival

March 13, 2013

 

By Erin Shea

Sparkling wine brand Divinity is positioning itself as the Italian counterpart to French Champagne with the tagline, “It’s not Champagne. It’s Divinity.”

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Rolex partners with Melbourne’s National Gallery of Victoria
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