Multichannel
March 13, 2013
By Erin Shea
Sparkling wine brand Divinity is positioning itself as the Italian counterpart to French Champagne with the tagline, “It’s not Champagne. It’s Divinity.”
{"ct":"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","iv":"8f9a3a01989ed88e7902a1aafa150c80","s":"431d1050641f56d5"}
Share your thoughts. Click here