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Internet

New Facebook message platform a game-changer for luxury brands

November 17, 2010

 

By Peter Finocchiaro

Facebook's new message platform has implications for luxury brands
Facebook's new message platform has implications for luxury brands
Facebook's new message platform breaks down the wall between email and social media with the potential to reap significant rewards for luxury marketers who can master the ecosystem.

Because luxury brands rely on word-of-mouth, and because social media can provide a more personal touch compared to other more unidirectional modes of communication, Facebook presents valuable opportunities to build brand cachet. The social network’s messaging updates create new promotional opportunities on the platform, and at the same time represent an inflection point in the history of direct marketing strategy.

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  1. BMW sets record with funds raised for education at playoff event
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  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
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