Apparel and accessories
July 12, 2024
The ads aim to capture “the renegade glamour of the city’s youth,” according to the brand statement. Image courtesy of Alexander McQueen
By Zach James
British fashion house Alexander McQueen is taking to East London for its next-chapter marketing effort.
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