Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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VHg6k91RDOW2cq57KAP5uu3X6iHtuA7+RmafaUWh6m2PPdBOcqqBteGIECqp\/oBSoqyM3qay2s6HfmtzKt\/71bTHbrBp96HQ5JvgQmfHMEde8aLLxLQdDH\/QcpNZDfSQ49ysiUawhDHQNCNO\/RhVsMw3NK2Ovt9FVR8QpMEd2l9sE069ybln+ctnkTMImKWL6n93xL4RIf0N9RWlueXlh2uXIp6idSVXu1nef+RzTUdr8TBpgAle2l4UijpePDMDKDTsOKgoedkceRfVDDouUXD\/BUZjSGGP5kwEtbwZOPaTJDMcfvwMPmp7SAheLKUsFCVZfYSZBWxEYnD\/ATHT9F+entmAO9M6sgSy1oKaaAiuNFz6pz2K05Iq+hUnEbMX0V43ctGaDJgVQXlW9FdPVdoTBa1C+Rp8AY0dEq5XKfpJ8VVTB23LuhKqmScM\/Dul\/VjIBAMEgnojJqkwX+3EDDOT06Zo2DtpjqrLWb1R0nHX9Qdr1LXBlCYnCRMqpSg87I8u5pB48kQG\/EaltSaSR7sv4rDiyH67lafsVHatra4SKtQbea0kMIi6W29oNdhrjbMkB1fgWhQI4sybr0qZQdvAa3w\/NsDrMLP3MFLBHxhXuhUZmDFgrE1XLCY42KjwIfdgu00Hg0gkkvRuadlb4tvmUOy38V4q1o6RTW5KVW3ks\/Doc37JKKL8jVcI0Cj1YizT63Bbk1V8mWLmWGzgc4zWiY0Th3AbQmJ53Vh8RQXp3GnjGe9CRcv9Yg9C3m4cAIrRIBkAr3tSo1gtwRJFCbQmHN9L+2CzpNTfyhZKHUbyzMK4AELMEl4ZiyUEwhYIFKcNyYmmI\/kAwq\/U\/f+W4+A71XDs4HXsosV0gjy5vV1FquVtYCcV4\/BiFLGClajobI06\/6dc3PjTwUR653+\/KDxaNOsdSAs+ArUYDEv8DpeNgIlXCAzLq9fTaNhtWoM+G6Hv0leY6EmMOML4UGju9EI7GCM3nHhG\/1wfAtKr\/jnl4NrVXA5tPqBwewtr3HhFuwh7rSrcNIkeUFu7e4W1SquJkU9vFUhdPYM+oFYVSaYrL\/jssFDrYu9l0Bx0zkE45STH00V+QDbzss3HkyevN9MtlxEEWwbbmhBTu+uAMYKqOsky9gzgnWdvFTw9vO\/52q52A8hrHCweD6NFRlbBNFEchrovPNApq1YEVVcRgJH85rqALtcZkhGKBvsZPTbGE3caKNc\/NEw0mM7VWjTHVRhK20Enn3A387naml9hksWUNLaz9L58ghIA6s7Pg7\/Hia6OMi9HWZUJVLP\/WUs2DDJmyS0l9Z98rgxJde0ULgjeVdsse3lpmGfknB00BUbmRuGHrtP+9VbGat0NA3pH33Vy7jRTO1WhLbjZNRDJQXVvm1Kzh63euTBbWJp3tDzU5KrEFu7ZqcQMQaaL7+EkvW6wIZ6qzFf9UVWQldfwulC98ejBZqBEgabM4G0BNqEVj7F3DgpT7Pcbj4WQCNOFp0nCFWKEpJC7o5QD7mlVVFmqsXmjsC5xRjiqkWyi8KHE3QWBu6S28PHuSK8QCPXw02zUOw9xjM+VEQgx16\/7j3GOHv4RKPCxOxpahKdQmz6m2cmSCnSDQXwMr850FrbUnxL9Bh+c\/zza76xx\/JjgSLehgbXdk4B7Riu1JidxwGwIam\/lrlYApDjhKrHsYNtRJKJjQWi+HEu2rQhqZY4a2nTCzhvRuP9Q7YQhJSxRbDhtTa2uWTOfjjqHWURd7NXb88W9cTU6J2W8mlHKxXgfIZpuuRx\/BDCxECl7NLpGfKUbIYFKtQ0Ax1BTF8y7xo1n1gvABKO2pKm6V28WQENOGdA3ENGAeA\/rqtwTQTiPqi0dR5GbgjSr5qy9OW1hgkiyh57avumq0t2+4ZWkcXphlXBCxDuSU0im661bS7j7JqeDXVDn2K0wKmyoGSwnRQ4YEmS56IKtcBjVFqiQEZ0piF+SiZ4N0BHvV5xUPga8\/IqqA+PAqdODpEv6pBfyi2iY\/8W0chuKZye5w8st0i0J9ElwtUnVhb\/t\/jCbR+SE\/+giOzKPBJ5qrU2KZ0ZHItwtVdZMrvELDDCPiYtQNwJAfTL3KLeAkenX3I6sHWn46My2aebnU331wJWIz89U4Zs9ETCtJvD2RQGq6sV1pUT4GNmauf0CgExMUspHiESNKOlt5zZyNcD7gpc3rYqU8IOgp09geIcml6MUFEkyYacOPyeH8VqCnNlRfmGTC+BlMGedtJ120qL+RXyf\/alZlweBmvcIZ2ZrwyTHPztx+D4H6uHPS6hek3lYUpZTIpFzBbCOUz7N1A1wPIg9R3rZ1YDBX6ILv0u1bgpqsvxo3YXG6xvwHeDJpom4VicwBHZNX7QzkQYIAqjy3X\/iPTxXCrb3LvsjNcT9lsYnBmA5egyVwCSg7hOETYv37uCSs06rOUxV9mm+YQEQLL2Us85gnqvdNizvXWhx1vFFg80aS1wSBVuNIyxPkGMTpkksTikFIphYQB2+WdpFkwt3ErMmUQiSKY2mgAdCWFrblCi\/eEd5ofiZQLzpHBYj+gKxoa5E3wsphSEXJAGEalhrP0WBet4581Zq6oJ5pucj+9iYT4hXZqpz2qga9jZJugjmFZZ7eyAqdlN1Up6cNj74CovRkErgnRgX78sJHv6y0ErXhWJ6n0z5CjDsFbqWpS1okWiz9qX3w+6Ne7X5d20yWbzWJxufmPiLmdqOlohbq3LhmFSF4v4ihumH3Zrb4Gs1EsN\/WGUV8uPjykJ2qJD89l+ke\/JS35c981ZePrJeLHy7bJRuRPrVeWtCZ+1GKSO7hmw5sM7eIDZswQTRz+I2J0+mPfhq8fiW4IuJq52z1uefgjlX7WeAqUAVuunT7MUdhgS2t82XBeCz01WM2ZgZhYFLS3w0Bbu3JWRPN4ngLEO5\/N5RjCRy4PR6zw5j92PkMVv2LXdEZ2WToi1xlHZc7oRYIGYfb1wdiaLGF6mZxw4PYKsfD1bgGsRaVpnKiHpodNvo9FTJFPj5vRVYOqYPgvEw\/lxym\/ZS7Z8pA+lhGFO7QZqrPrMki448R0sKvWaEyCpVuFDvd2G7oL5VFpBktp9dTb8IAm3MUZ5OqNtKmGKLSGc90qf604HF2tEOxf8Fd7M9Dv+dhdU25VLzjMvquAkSuOjVoK28xUM4yvTazbL2fMS7Pb5C8IPc9XdIkWtgx4BmMxwx9Fnj7pUMOSKVQJn0LSR+QBmjsWd3Ptv+zmcGvcUe4mOPXndrLO6xZrLpCLo6JV1ddF3oP7gZD4lTax+w\/Rv0Q49uyyu+CdBHSnKACwmuInJq3r0vwXPiHGBtMxRM6iw82egRGSmBKb\/nmw92YluSSOYlEj1aNTmR8Gzoq58xsiJMfRG5wJlTGtjPiWriv\/KYh\/hfK4E3b6peBpFWQ95wRovw0F9MOwNEYSuz9zYvY3m+CzdfCv7h5pixFgUGC1M4uJGWy9n+9Szcxkcgjx11XRYQ8BKd5QafFRiMiE1U5QG8gckBZ9Uj8jIYXJHbfL4i9bpyxkVAPZ06c3o0nBRY\/N6kmeZzvGKtFOtwiqJV6HBGtuDjuWK\/\/hq7tbVeTgulJgh1jdsTuRIereyQHcY3mUJlvAGrfCdj70LLK14\/F0+rA8nHA5WEWs7BuhnCkPed4J+ZCsoUEVFYoIEVs4jOXnJAmzQIVR9ZsGBbXZ0UZEAw5n2ojRHTvEEWU4cdyd7x85pKis8iQyh+c6LrS3xaUmxHFDIJ2rVY29meaaJF99BLxm6mxBVR745bzaD+sD7BeiUGeeYb1yB3aHZKKaQNu1A2r1bAMmgx8sNxx\/eo6cO+FjcJJnRnoKO0zzqRk48ZWEUO8S0ugNiVRnJJMnzGFUkXlHVjvNwsOhGhDdtH9L5zCrUxBGWtm++AG9sRnJXGGwc2r3uXakksF4yZGQuakocPt7uht4kYf4O7wjNXKwl7Agijvu5EY9aEY\/mAhZjuq5lJh5+6wYy9wnOjIlmrfPGqbnLvflClylsnD7IRFJVjnHiP0\/iuoNPzDu+u\/pjPRoKIre0XCztT9pEmHu\/LMJSceLLmbWR86gkn68qymIUMUJmcz4ylCtYJQtadFBs37s60jy+54vS3hsP\/uHU7\/ueQd8zi186ZYF3b8gfQE4U1lGK5U0RxRHdSqceNA0ptytppTkw\/Bi5xXeDXiWmudBIQzGxaqInd6Kgr+szdGnbqsLr1u105ysA4mdLLi\/7U\/\/DiVXtUjwv7SeEAsBguv3Op1e\/cIaMmTysxVAzYiifWg\/GEGDrw9NVvp30DFImqgydVnJUXAZdmDFcx9UlSVdfy1VUjzoj40unarmnpVU7GiHRSe5RP4=","iv":"8da52eda283f13708dddbfac60c7e8cc","s":"ff70865805678d86"}
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