Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"1548df7d7488326c067c72fcf923feba","s":"9e82339ba6ff4ac4"}
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