Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"9ceac324ef9463c1dc7d8f8d0df3264a","s":"75fef298684b7fef"}
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