Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"4cabeed9f4967df590a499ab54b50adb","s":"fd69fc82e77fa1ad"}
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