Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"8f24279927aa28623f3c827b2a043260","s":"5ba11badfe3e8ef2"}
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