Software and technology
July 20, 2021
Netflix’s push for video gaming indicates a shift in consumer behavior, presenting new marketing opportunities for brands. Image credit: Getty Images
By Nora Howe
Global video streaming platform Netflix is eyeing the video gaming space as consumers increasingly turn toward interactive digital entertainment, in a move that may further encourage luxury brands to explore gamification.
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","iv":"020ac3187dbf6f3797fd5cef885b1419","s":"f4f4b22a003f0493"}
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