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June 15, 2025
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Software and technology

What Netflix video games might mean for luxury marketing

July 20, 2021

Netflix’s push for video gaming indicates a shift in consumer behavior, presenting new marketing opportunities for brands. Image credit: Getty Images

 

By Nora Howe

Global video streaming platform Netflix is eyeing the video gaming space as consumers increasingly turn toward interactive digital entertainment, in a move that may further encourage luxury brands to explore gamification.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. L'Oréal to launch #JoinTheRefillMovement campaign
  4. JW Marriott opens first property in Greece
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Bentley Home debuts picnic collection
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  9. Dior paints portrait of founder in biography
  10. Chrono24 rebrands in bid to lead global collector community
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