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Software and technology

What Netflix video games might mean for luxury marketing

July 20, 2021

Netflix’s push for video gaming indicates a shift in consumer behavior, presenting new marketing opportunities for brands. Image credit: Getty Images

 

By Nora Howe

Global video streaming platform Netflix is eyeing the video gaming space as consumers increasingly turn toward interactive digital entertainment, in a move that may further encourage luxury brands to explore gamification.

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  1. Leading with pedigree, Range Rover promotes plug-in SUV
  2. Women now represent 13pc of global billionaire class: Altrata
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. Dior reinvigorates Miss Dior with latest floral romance
  5. The future of successful luxury brand collaborations
  6. Loro Piana, Harrods celebrate holidays
  7. Mytheresa releases quarterly results, reaches record high AOV
  8. Dior goes for gold with flashy J'adore campaign
  9. Dior welcomes first beauty boutique in North America
  10. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
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