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Retail

Net-A-Porter introduces holiday Instagram AR filter to raise charity money

November 24, 2020

As of Nov. 30, visitors to Net-A-Porter's Instagram profile will be able to exchange holiday messages.  Image credit: Net-A-Porter

 

By Luxury Daily News Service

Richemont-owned online retailer Net-A-Porter is launching its own bespoke Instagram augmented reality (AR) filter to foster communication and raise charity money in time for the holidays.

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  1. Trussardi’s creative director leaves family business
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  3. Bentley opens three showrooms in North America
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  5. Prada CEO to step down
  6. LVMH averts luxury slowdown, revenues up 9pc in 2023
  7. Prada Group sees first quarter sales rise 16pc
  8. Fendi names soccer star Karim Benzema as sneaker ambassador
  9. Dior selects new global ambassador
  10. Balenciaga goes circular with new resale service
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