Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"c5f875fe823b5995964a444afa48d3a4","s":"ce6a9fe4bc7a4d55"}
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