Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"8515456f27056f073281b3adc9b30d0b","s":"ac60fb8296b7346c"}
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