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Nov. 13, 2024
  1. LVMH partners with Swire Properties towards sustainability in China
  2. First-half sales at Richemont flatten as spending in China recedes
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. Actress Anya Taylor-Joy hits Fifth Avenue in Tiffany & Co. holiday campaign
  5. Louis Vuitton salutes canine culture with men's precollection, pop-up
  6. Diageo launches new division for luxury brands, experiences
  7. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
  8. Lamborghini renews partnership with Movember
  9. Secondhand fashion carries new marketing effort from eBay
  10. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
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Out of home

Net-A-Porter targets Hong Kong city dwellers with public tram takeover

May 20, 2013

 

By Erin Shea

Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.

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  1. LVMH partners with Swire Properties towards sustainability in China
  2. First-half sales at Richemont flatten as spending in China recedes
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. Actress Anya Taylor-Joy hits Fifth Avenue in Tiffany & Co. holiday campaign
  5. Louis Vuitton salutes canine culture with men's precollection, pop-up
  6. Diageo launches new division for luxury brands, experiences
  7. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
  8. Lamborghini renews partnership with Movember
  9. Secondhand fashion carries new marketing effort from eBay
  10. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
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