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Dec. 23, 2024
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Out of home

Net-A-Porter targets Hong Kong city dwellers with public tram takeover

May 20, 2013

 

By Erin Shea

Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Preloved items from Hermès hold highest resale value: The RealReal
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. What to look for when buying your first luxury watch
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Global millionaire count to increase significantly by 2027: Agility
  9. Prada taps Emma Watson as beauty ambassador
  10. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
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