Multichannel
September 17, 2010
By Peter Finocchiaro
Online retailer Net-A-Porter.com has been making moves in the realms of mobile and social media leading up to this week’s Mercedes-Benz Fashion Week festivities.
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","iv":"1969ee3174ebd7d5e53315f84fbd558e","s":"ef2f821e305dc94d"}
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