Mobile
May 7, 2015
Net-A-Porter's The Edit app
By Sarah Jones
Online retailer Net-A-Porter is increasing its mobile efforts with the launch of two applications that blend content with commerce.
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","iv":"0a1768f7e8ee99744d9d87204b637256","s":"42218d9de838f24c"}
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