Luxury Daily
The authority in luxury news.
Dec. 26, 2024
  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Balmain enlists virtual faces as brand spokesmodels
  5. How can luxury brands tap into the back-to-school season?
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  8. Wearables, AI at forefront of 2025’s digital trends: IMG
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Galeries Lafayette unveils plans for second Paris flagship
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Neiman Marcus, Visa engage users via personalized, location-based SMS

September 7, 2012

 

By Tricia Carr

High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Balmain enlists virtual faces as brand spokesmodels
  5. How can luxury brands tap into the back-to-school season?
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  8. Wearables, AI at forefront of 2025’s digital trends: IMG
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Galeries Lafayette unveils plans for second Paris flagship
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman