Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"db44c4456ad78b599fa6b548fcc9518a","s":"430d9792bab39fb3"}
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