Mobile
January 7, 2014
By Sarah Jones
Luxury department store chain Neiman Marcus pointed consumers towards its mobile commerce site with mobile advertisements detailing a gift card promotion that the retailer was offering.
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","iv":"221702c671f36c0f2a50746e0c43249c","s":"b9ec655c90827b92"}
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