Retail
January 17, 2018
Neiman Marcus gives each sales associate a mobile app full of customer data. Image credit: Neiman Marcus
By Danny Parisi
NEW YORK – Digital has changed the way consumers interact with bricks-and-mortar stores, and no sector has felt this more than luxury retail.
{"ct":"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","iv":"8002686030b299d8e60da5bda334ec55","s":"bb913e351f521ed3"}
Share your thoughts. Click here