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Neiman Marcus, Armani incentivize purchase via chat

July 2, 2012

 

By Tricia Carr

High-end retail chain Neiman Marcus hosted a chat with Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
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  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
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