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Neiman Marcus hosts contest to find new brand blogger

September 26, 2012

 

By Rachel Lamb

Department store chain Neiman Marcus launched a contest to find a fashion blogger that embodies the Cusp customer, an effort marketed primarily via social media and the retailer's online presence.

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  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  2. Bentley anticipates first electric SUV, arriving in 2026
  3. Burberry appoints new chief product merchandising officer
  4. Lanvin official outfitter of AS Monaco basketball team
  5. Improving mine-to-market traceability remains critical: Natural Diamond Council
  6. LVMH partners with Swire Properties towards sustainability in China
  7. First-half sales at Richemont flatten as spending in China recedes
  8. Balenciaga, Under Armour release collaborative capsule
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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