NEW YORK – The consumer is the center of a company’s business and an “omni-channel presence” must be implemented to ensure that the customer experience is at its peak, the top Neiman Marcus Group executive said at the NYU Stern School of Business Luxury & Retail Conference 2011.
An omni-channel presence refers to a completely seamless transition between all channels, even more so than a multichannel strategy. Both Neiman Marcus and Bergdorf Goodman pride themselves on delivering customer service in all channels, including in-store, mobile and online.
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","iv":"88fad89996ddd3f70730efd4ffba09ea","s":"58bf0940a223d518"}