Mobile
October 10, 2012
By Tricia Carr
Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.
{"ct":"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","iv":"e8c006c2d1d648d576cefd7399e6fa82","s":"5184b772477b5b35"}
Share your thoughts. Click here