Retail
September 30, 2020
From viewership numbers for livestreaming sessions and followers' number to sales numbers that result from a session, everything in livestreaming can be faked. Image credit: Chanel
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","iv":"38563efc6c09bfa0adc8ffdf884cf87a","s":"275eeae64aa296cc"}
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