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Automotive

Native video ads lead in automotive

September 29, 2016

Range Rover SVAutobiography Dynamic Range Rover SVAutobiography Dynamic

 

By Brielle Jaekel

Video is still the largest consumer engagement driver for automotive brands in native advertising, but completion rates are exceeding marketers' expectations.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Baccarat pulls incoming CEO from Printemps
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Roche Bobois furnishes boutique resort in Turks and Caicos
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
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