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July 7, 2025
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Research

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

April 22, 2016

Native ads and branded content gain on mobile Native ads and branded content gain on mobile

 

By Chantal Tode

The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.

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  1. Louis Vuitton explores China for travel campaign
  2. Global Fashion Agenda, Deloitte launch Fashion Impact Toolkit
  3. TikTok reshaping luxury buying behavior, new research finds
  4. London centers Moncler pre-fall 2025 campaign
  5. 1stDibs appoints new chief marketing, product officer
  6. Louis Vuitton releases exclusive chocolate bar
  7. Rolex marks 47 years as official Wimbledon timekeeper
  8. Moynat opens second Paris boutique
  9. New documentary offers rare look inside service culture at Mandarin Oriental
  10. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
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