Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"a1d1f8bd279c3e2576f66e2bedf760dd","s":"50ed3f230f03dcf5"}
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