Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"babea7b56fd8514cb331bce3a1664c36","s":"9ccbea5e3055575d"}
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