Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"c3658b1e1f6a8607e378d97a758a357b","s":"d71b640d3939dc85"}
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