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Apparel and accessories

Mytheresa pivots away from casual luxury in upcoming menswear launch

May 24, 2019

Gucci Mens Harry Styles Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci

 

By Sarah Ramirez

Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?

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  1. EssilorLuxottica extends agreement with Roger Federer
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  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. Banyan Tree to expand global wellness offerings
  5. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  6. Ferrari announces US tariff-tied price increases on select models
  7. OTB Group introduces first corporate volunteer initiative
  8. Prada’s first standalone restaurant arrives in Asia
  9. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  10. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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