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Apparel and accessories

Mytheresa pivots away from casual luxury in upcoming menswear launch

May 24, 2019

Gucci Mens Harry Styles Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci

 

By Sarah Ramirez

Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Orient Express lends locomotive to 'Mission: Impossible' crew
  10. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
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