Marketing
January 28, 2022
Brands and retailers can reach Gen Z by seamlessly integrating the digital and physical channels while using messaging that resonates. Image credit: Nordstrom
By Nora Howe
Gen Z is a hot topic, especially when it comes to fashion, social platforms and digitalization, but with widespread talk comes a few misconceptions about the cohort.
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","iv":"1d7477fb9b3368a18af95b4ea4c03edf","s":"2a73e12b48249282"}
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