Marketing
January 28, 2022
Brands and retailers can reach Gen Z by seamlessly integrating the digital and physical channels while using messaging that resonates. Image credit: Nordstrom
By Nora Howe
Gen Z is a hot topic, especially when it comes to fashion, social platforms and digitalization, but with widespread talk comes a few misconceptions about the cohort.
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","iv":"71fc0ced2b868750a8f41dee63a75ac6","s":"35b113ecc9e4e473"}
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