Marketing
November 6, 2018
Layeur by The Modist is the platform's new private label. Image credit: the Modist
By Sarah Jones
In 2017, Muslim clientele spent $2.1 trillion on products and services such as modest fashion, travel and halal cosmetics, pointing to potential for luxury brands that cater to their needs and values.
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CTi\/lPIg7AojTRTKd2eHcL6zhOOZWK1w\/Eoh3TicjuhPLFqu0G\/n5EhzT94RiVKq6hQjVVQyGKLgvCclSt02g9FdYjEohlqHS0v1CqT6XLyHvhwSueLaeVayAJEDbrM5ar8g8F8EzciZ3LvnQM\/oIxwiXuH0p5BUZ44TCZ\/\/u710OVsWM2b4MQRXRVNVXv27dntRZom\/5akSA7M0KouEJNCVXONVgmKFKNAIOS5U5WQG\/cgh8kisXjhBPrtgeHpDKNYpcG7KkLbH5ZURhFoKLFUhlVEQdqDwr7Q+Jd+2zbBtOIZ\/7HDjVF0CIz9jQycGTM9WWb0je44l\/N+Ij+p2JRz025rh49jRa68Ky5K3wcF\/4eiitKwy5nY6DtIlEd7mjWM7WB0xV+ojqWOfqRxfatoyF66UMafv2aV2OiXF4ju8UWA41MPYfN4N6khhVO7PgS1HhKdAGa6VH36F\/sZnZkiqdZu095+5a2KNl+hbFnj1Y0RESMiaPGOxuoGnzDsdGuwGG4sx40iI45gpctvKwoquUED7Vwl\/QEelG0K7CzSTiw\/3LBvjdwVJeF1DpfDsWA64yiNITDwpOcpCuGcb4hieH538EUdi7TSMI4xIeqZRoqgE4oMk9A4IME2D3cC4Vjw5SncnRyabY19kZkoKRXNB\/Sx5azVIaiUx9z5cN7We4aBfArtQIj\/waXNKMvMfoZ9Xy8ndQIdEz+Dl5kE232vBr5KZmDpfhMMmteuYysfKKt1rWdNK8dAjStoP3q1zGoWa9OVSjfQcThhXIBhOP4EDpMxY2NrzaLzYIOnLP54atXzq6279joUC47LWJXrQNTp7gY\/0LvZLVaaYLGoRlNZRicmn+iS9FBNzXBxGE9SS4eoYTkdOsPkoXQcayjyGhdCKualJVab7pZiX2Gr4FKqEdqGAM\/FxdVrpfzbCOURVsN\/kZUhPebtL6bKJc1h\/pomeOzPine\/2zcX8Cgp+7VKGSLFeD0PP\/pZxcecHCsyA+WEEE8ZVhMFaREX4K1ew8RwqgWG0tbHBt4bONzNXxILZpJE1\/+MiUgU1GfaojVTZdwawAZgopBp+VcMhzhFvJyYbuzq7oX6mSlquVVC8Y6pUaxtZHM+QCsGUfp6NDyOTUJNB4IFBLz4dCFwxbzVnYDO8Y9sznJtTepEsapnfLMCUQxaNmWh8E5NlsOVp5CmTJKd25anbLbUuiPrFfT3Fw4bDA1jvIktrcpGS2vzFOtiFtMTbVxylOeQLfM+tCjpuwZfG+2MoORLgPLWwg7G74KxdSSRXAUGsSC\/JR8k72cTx632U\/8N\/BHjv3gvhvBadz\/tSSh9R04v7h7uYksc507fOGxkzGtg\/Pz454R\/hWZQqhsO3kwof1YOoUy8811cUjzo0CvqIP6H6Pq49Z\/XS4P5lDXuc3uX86t697sjvLbAC+XpzpyRTVhSmGdJPElA2spxua4OfbtguGwZDq9o4DFT6x5IdRb0UQi+NGmBNskK3fLgEX0ZBivqbhpee+S5jaTXMzg08uGqzB5KoRgD0H8WKY9cT0PKjmhAwjMlkIRJ1mM4LexE8o6w6RHvxIASHqWGgolifOrpBiPl0pm8onBz5aZfad2sKhT1+Ba6l3YIbtuAyY2hu7KTUAW8XBv1hbCgbHq0cxH\/PXRxLaWutpwC1qsvrGpgLB8uESk9V0pevvjxcVh24GW1XfUhqkoIEyNADp8EnJry+dOHZ+dd2k8ZkVQ20V4uSImMXclGb8AcqYclKtsmyPK0oWneI++sBSUUyW\/FYftEmqcwlhba\/4YbAcoKuJ7+CZqeNKUrRc6ciRe0\/mQOUaUtjx61VMceRKA89he1QuxSkJubDB7M8z2Xhrp3+34H6olAjKaUle9twbkMKP5epFHaf3td5oThPwLKuZkIfFSXEGVJi2RI+7tpjpp3EdZGYI63TVduF00zJoUk5IyxPHFSgwHHIho21DLdxusuakkczv2hxMB0qo7BDSS6g5u59GMWlpf7ZbUwqqINGyC4xreKPlzDUmY9FcFTJ7Eg8K\/\/fAvJumXXXdkHb4mmUO6ZocFMXA\/eZAHQ3gL7Gp63XfsXd8jieYh924VBpaAUnVkw+GH8MZVEE5\/AKGcndTfx0Uc8dPIvrgZmRh6wzcVidgWBiMbi6AY2fObQdmvcywpBUgyijdMR0sOEJ5UsxZcdvxMrO8CGTBnCYkS5sod5AwpZo+czuXBOAn9R5CYro7fPG812xH+JYVRUQM0iWpV1Z7ByF1a3heGzp0RSnKmTgbknO4rsju3u8eLQsdVSBKyiWN+cNYyPqbej1u8iofgz\/83+4jrIEeKF3ZHozKWz9i+uLiotYnbsizlO6RVQL2J\/L85j5kG2nEzdIFQQH8ZgAX7bKF95wLxHMuuuAyGR+VrfzfHOZEBsVST2ugf\/cseoc0Qs4UrV8OQefWpWqo5odL7x9B+lsyVruihsICwbimDLXMCnFIribjnoPVmFLOMdFPd397+aQ+J2r6CoiO2+Vj2tUt4f8UxURzePR6vjoBPBa1dTxvKyHGwKI9FoT5vy0GN\/T1ct2wMsdMAdpUQUL9hLWhzai5YmJ5pHD8XEmJZSdW1X6+GvGwRpneoOlNUM6QxBCWDnaTkW7RgJsmxiPzCi16TiyKYXxTWDyQNdZfK+KJ2z9uxEJThVIE02ltndXOMDfbSXaXnzGYqB32q1Ul3zJqBCymRXzt6G965e1AiMODEqdGNy8\/3ZOZ64CSawsSETW02xx6SSiItZhLtVOKJdv\/Ke9Kp0JdHf49MOooNarZg2GU6ovP03AvueE\/3HWEopwNrLUgmagKLJz\/\/kiacPig4vVjLe8KOAWjaDbyJ1C9babvIF7p\/qMepr0f+bISEpb0+ozfOmjuWnuBNsWHQr8EWgoyiaTGC\/cFde74WqYZZDEPvlCdj2V1jPX\/0cL+6i6\/jievirmv92uspZl3q607EmGZiHCPD9NHYX9UFiq4OuJKLQuqZ+7boMX5pj5X\/mpYjX6Q2iZBXBy1HWCQp9ZkF7giXq7KKAifj3i+UyN+NtC0u6HTuhMv1XQrjq5X1zMnnlXHxs8P06S+i+g2Zing6FpbsfnoPa8Ivh3pid9+uttMKI3KjRki\/z6NZo0mrOOpKQVtt99WaiuDW0LpLRaXd87m+xZDvP0AvwvhAPyWDI14L24xTWBTJnKzG0t3ZgYfFrQbvxu+r7qD0diPd+YmsR2DReCDLZghRXnDdzHpG13dbfTZLr3h91VNCSvkEWRdYjAOKRft\/AgQiCdae0liCertpXaxUwRujdh6qxYnTQ1GsC7WbH21bZFq\/NUdi1IKvWsTo2mnoFnSm4+Cqpt5o48f51s5QNDRsSZnN1na8xqfihHUHqLFELtJo6c6fF+jtaSU7G2A6ep8txpkj7MMDx9Ycgs62eN4YU1qjoYYFkTdhhSG0leuc4lJvbkYJ1nk\/dFB+xNyXyxUt5gX0hNcqp4\/lhTvETgYuh8uTEVS6Vi3OSpik+StbZvMgMbuCUTvPYjDOlMwpN4pdiXW0wKG6UurmtYzKT9yZt5ek41QBtmbCpA+rcCnSnw9ZDItcOupu6A33bxsoVMz5iWEMGxK2gjtX7\/wcDiE1Bf1LHtuaJj8Z6zAgvCeJkwWxw7zFYTKKQ7NUqBwqQLJwK5PFhPCcLiC9XQtwxFu7bh5EOSBLnbF2C2HONwR86yqZOqzq965OUyStY+JIgCr+TzhoWiEj82g5bAvS4r96Ep\/I3Qw5qw\/T\/gjbVh8A2B5IVSVJod4yEBKtAlbpGPEFLtbdighUvQj49IWjNvYm5VZsTJRjFzFxSXOIocQl6ZnVtnbcYAV\/5RqSI+nDgXr5AnS9gfgbAdYBlnJ9hVEb+NVqOHR9kInv5xHaIW+9shvyWuKE3HQt60X\/wxwnml+pw6+Yi8nYN6MkWngUuIL\/WDRVU+vFCcQAVEZriFOnP7styxC8RnBU5NTMBJodvMr0vrqefoCH3hmkXpj50trs1Kg28s0ljAaqm0MrkqWnTdHSX30CyW6XlbCn+7IL07yX+kRW\/bg+34e5SvEgqU7Mci+U3mp8f4gBhwmCldVIYo4LnpbYG92RMLImEfCrdF9Y3dJsHqFKmtOTWhhAixX1rYbAzf3k6RqN+cj+x65eg3NanZs2oeM0bF63mfAnn\/AR0yr5cVm90\/SxZBPNcXBG9WPeLIYUmBNVZWpdZ3zf2cAVuv+e\/b8wulb5sOnXV3l3rKi624NnaAHzMO7VIuCDmj+EW8hLp4zS9q\/qv\/SVsKWzitTPplIR6YKnspFDlpBeDmmSE4qt8qg5K3owhifxicVF2Mna3kSX7opf8nW6wflOL61uMJPbBDkouOhYRC8oLq+LglBjykFFoF4rDkTk0qb4AhM2x3\/YlcQMkg6Fv+p5i85vrHrk9Vl4yUALVYooQVCFAbupzvlr0esZZzRM3zgJdjFxl1N0ebuTh9\/J0FQ1xzuvftRgw43Qmg4ca6jaW9AgxWMpOxTjDbv4\/0YLQu4g2Z\/QfLI90ULyOSQSHBxSnLVEIlWywPFXgVmiY1eWI7\/Nwv4RockdGV2Yngftm2AvR7uIvY95lu2C+ljG1fzP81nkAFce18vCgSmPZuWaUYOqNFmJKVNFbjd+r8h5tkJX2QIlXtSt7PEp8XJ08Vkq6ef+4KwC0ZI9mG\/leS3uMp0XwKNrhUdKFkq4vkc5WiDjh7TH+5DUqu9o5M3GReEEczrn2sioGFBAWoJxDYtkGfoUoEybSt\/F1bwshUy8JmLplwHHWC5i8q7tynZVqHoQalhBbl0ZcBFIWikJ1lmdNoBLWJdfwz3ySrGl\/OLOW0s\/CnaHw18DzEcS6U909MKcvq5flqx4A4fNCsgKgGdaPYCqIT8S\/gjv5Ysuz9yEu8e0NsM4jwVESbVjov2D4+U+fD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