Marketing
November 6, 2018
Layeur by The Modist is the platform's new private label. Image credit: the Modist
By Sarah Jones
In 2017, Muslim clientele spent $2.1 trillion on products and services such as modest fashion, travel and halal cosmetics, pointing to potential for luxury brands that cater to their needs and values.
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