Marketing
November 6, 2018
Layeur by The Modist is the platform's new private label. Image credit: the Modist
By Sarah Jones
In 2017, Muslim clientele spent $2.1 trillion on products and services such as modest fashion, travel and halal cosmetics, pointing to potential for luxury brands that cater to their needs and values.
{"ct":"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","iv":"94ef47156b9ef7ef565434d4131e0743","s":"1731c0c818e5481a"}
Share your thoughts. Click here