Marketing
November 6, 2018
Layeur by The Modist is the platform's new private label. Image credit: the Modist
By Sarah Jones
In 2017, Muslim clientele spent $2.1 trillion on products and services such as modest fashion, travel and halal cosmetics, pointing to potential for luxury brands that cater to their needs and values.
{"ct":"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","iv":"6efc2049732616cdd18caaee83a90046","s":"9f76f7778a4868b9"}
Share your thoughts. Click here