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Apparel and accessories

Musicians boost Balenciaga’s earned media in April

June 15, 2018

Balenciaga grew its earned media placements in April. Image credit: Balenciaga

 

By Staff reports

Kering-owned Balenciaga saw its earned media value rise 38 percent year-over-year in April, thanks to mentions from recording artists including Nicki Minaj.

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  1. Mood of global millionaires in the pandemic-era
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  8. What to look for when buying your first luxury watch
  9. Harry Winston emphasizes duality with new watch collection
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