Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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","iv":"1fa6b367711fdbf910066f64623a797f","s":"b9518ce3ea7577d6"}
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