Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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","iv":"6badf23d2e944f75e74d849d75f7a3b4","s":"dcd750faf50eeaea"}
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