Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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","iv":"14b5e7e86ff6041984376c1c430d76bf","s":"cb41a2dda1930486"}
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