Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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","iv":"c2ed8fd928b1cf47a2fdbe3cf106f5fc","s":"5c0077ae51725585"}
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