Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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","iv":"5cef8b8a323789cb79dbaf0865998463","s":"f66f7796b07c2a25"}
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