Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Multichannel marketing brings average consumer spend up 14pc: study

August 1, 2011

Louis Vuitton ad

 

Multichannel marketing has again proved to be the biggest driver in luxury consumer purchase, outweighing online, direct mail and in-store, according to findings from a recently-released Epsilon study.

To read the entire article, please subscribe or