Marketing
June 10, 2016
St. Regis scented candle
By Forrest Cardamenis
NEW YORK – The smell of a store or product and the music used in videos should not be an afterthought, according to panelists at Fashion-Culture-Design on June 9.
{"ct":"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","iv":"3dee35703941180283f2ca737d60f03f","s":"aaad8a55f4f899b6"}
Share your thoughts. Click here