Mobile
August 19, 2015
Mulberry's Qixi effort
By Jen King
British leather goods brand Mulberry is inspiring long distance love letters for Chinese Valentine’s Day through a mobile-led campaign.
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","iv":"a6191cfa5996dc5cdc082a5410985329","s":"8b58d61a744750f4"}
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