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News briefs

Mulberry, BMW, Mercedes, De Beers and Calvin Klein – News briefs

February 13, 2012

 

By Staff reports

Today in luxury marketing -

Mulberry has your V-Day soundtrack

On top of delivering the world bags, accessories, and clothes that give us a case of the swoons, the British brand has also been doing some pretty tight music curation with their Mix Tape Tour – a web surfaced series featuring up-and-coming soundsmiths, according to Refinery 29.

Please click here to read the entire article from Refinery 29

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Krug ID app creates mobile reference network for Champagne lovers
  8. Dior weaves codes and trends together in digital nail polish promotion
  9. Just how disruptive is Airbnb for luxury hotels?
  10. BMW models top luxury auto shopper poll, Tesla slides
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